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Understanding the impact of automotive interior design on purchase decisions

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Resumo:This study aims to understand the impact of automotive interior design on purchase decisions. It explores the impact of specific interior design elements on consumer decisions. Qualitative interviews and quantitative surveys indicate a preference for high-tech design over classic luxurious design, respectively. Key interior design elements like comfortable seats, well-designed dashboards, and high-quality materials strongly influence consumer purchasing decisions. The findings offer valuable insights and recommendations for automakers, particularly Mercedes Benz, to enhance their interior design strategies in line with consumer preferences.
Autores principais:Chen, Zixu
Assunto:Automotive interior Consumer preferences Purchase decisions Brand identity CEMS MIM
Ano:2023
País:Portugal
Tipo de documento:dissertação de mestrado
Tipo de acesso:acesso embargado
Instituição associada:Universidade Nova de Lisboa
Idioma:inglês
Origem:Repositório Institucional da UNL

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