Publicação
Branding and governmentality for infrastructure megaprojects
| Resumo: | This paper explores subtle strategies that megaproject teams develop in practice to manage stakeholders external to the project team. A governmentality approach is used to account for these strategies. A metro rail megaproject in India provides the case for the study. The strategies were identified through a content analysis of 640 project and non-project based Tweets posted by the metro rail organization. We augmented this dataset with the community's response through social media, as well as through semi-structured interviews that captured the project teams' responses. The findings indicate that the megaproject used various strategies: promoting the organization, giving progress updates, appealing to the community, as well as targeting of specific sections of the population. The effect of these attempts at governmentality through branding were observed in community discourses on social media platforms that echoed the strategic discourses projected by the megaproject while interviews enabled us to access the project team's responses. For the project community, the effects included a positive brand image, creating community brand advocates and building support for the project during contentious episodes. For the project team, the effects included job attraction, enhanced job perception as well as the creation of project team brand advocates. The relation between the governmentality instruments and their corresponding effects are theorized in six propositions. |
|---|---|
| Autores principais: | Ninan, Johan |
| Outros Autores: | Clegg, Stewart; Mahalingam, Ashwin |
| Assunto: | Branding Governmentality Megaprojects Project Community Social Media Business and International Management Management of Technology and Innovation |
| Ano: | 2019 |
| País: | Portugal |
| Tipo de documento: | artigo |
| Tipo de acesso: | acesso aberto |
| Instituição associada: | Universidade Nova de Lisboa |
| Idioma: | inglês |
| Origem: | Repositório Institucional da UNL |
| _version_ | 1866752609617969152 |
|---|---|
| author | Ninan, Johan |
| author2 | Clegg, Stewart Mahalingam, Ashwin |
| author2_role | author author |
| author_facet | Ninan, Johan Clegg, Stewart Mahalingam, Ashwin |
| author_role | author |
| contributor_name_str_mv | NOVA School of Business and Economics (NOVA SBE) Elsevier RUN |
| country_str | PT |
| creators_json_txt | [{\"Person.name\":\"Ninan, Johan\"},{\"Person.name\":\"Clegg, Stewart\"},{\"Person.name\":\"Mahalingam, Ashwin\"}] |
| datacite.contributors.contributor.contributorName.fl_str_mv | NOVA School of Business and Economics (NOVA SBE) Elsevier RUN |
| datacite.creators.creator.creatorName.fl_str_mv | Ninan, Johan Clegg, Stewart Mahalingam, Ashwin |
| datacite.date.Accepted.fl_str_mv | 2019-01-01T00:00:00Z |
| datacite.date.available.fl_str_mv | 2019-10-16T22:39:18Z |
| datacite.date.embargoed.fl_str_mv | 2019-10-16T22:39:18Z |
| datacite.rights.fl_str_mv | http://purl.org/coar/access_right/c_abf2 |
| datacite.subjects.subject.fl_str_mv | Branding Governmentality Megaprojects Project Community Social Media Business and International Management Management of Technology and Innovation |
| datacite.titles.title.fl_str_mv | Branding and governmentality for infrastructure megaprojects the role of social media |
| dc.contributor.none.fl_str_mv | NOVA School of Business and Economics (NOVA SBE) Elsevier RUN |
| dc.creator.none.fl_str_mv | Ninan, Johan Clegg, Stewart Mahalingam, Ashwin |
| dc.date.Accepted.fl_str_mv | 2019-01-01T00:00:00Z |
| dc.date.available.fl_str_mv | 2019-10-16T22:39:18Z |
| dc.date.embargoed.fl_str_mv | 2019-10-16T22:39:18Z |
| dc.format.none.fl_str_mv | application/octet-stream |
| dc.identifier.none.fl_str_mv | http://www.scopus.com/inward/record.url?scp=85056217877&partnerID=8YFLogxK |
| dc.language.none.fl_str_mv | eng |
| dc.rights.none.fl_str_mv | http://purl.org/coar/access_right/c_abf2 |
| dc.subject.none.fl_str_mv | Branding Governmentality Megaprojects Project Community Social Media Business and International Management Management of Technology and Innovation |
| dc.title.fl_str_mv | Branding and governmentality for infrastructure megaprojects the role of social media |
| dc.type.none.fl_str_mv | http://purl.org/coar/resource_type/c_6501 |
| description | This paper explores subtle strategies that megaproject teams develop in practice to manage stakeholders external to the project team. A governmentality approach is used to account for these strategies. A metro rail megaproject in India provides the case for the study. The strategies were identified through a content analysis of 640 project and non-project based Tweets posted by the metro rail organization. We augmented this dataset with the community's response through social media, as well as through semi-structured interviews that captured the project teams' responses. The findings indicate that the megaproject used various strategies: promoting the organization, giving progress updates, appealing to the community, as well as targeting of specific sections of the population. The effect of these attempts at governmentality through branding were observed in community discourses on social media platforms that echoed the strategic discourses projected by the megaproject while interviews enabled us to access the project team's responses. For the project community, the effects included a positive brand image, creating community brand advocates and building support for the project during contentious episodes. For the project team, the effects included job attraction, enhanced job perception as well as the creation of project team brand advocates. The relation between the governmentality instruments and their corresponding effects are theorized in six propositions. |
| dirty | 0 |
| eu_rights_str_mv | openAccess |
| format | article |
| fulltext.url.fl_str_mv | https://run.unl.pt/bitstreams/0eac2f57-e406-469e-b2e6-5ae2362060d9/download |
| id | run_20841203df99d8b41574490ad7e7cb4d |
| identifier.url.fl_str_mv | http://www.scopus.com/inward/record.url?scp=85056217877&partnerID=8YFLogxK |
| instacron_str | unl |
| institution | Universidade Nova de Lisboa |
| instname_str | Universidade Nova de Lisboa |
| language | eng |
| network_acronym_str | run |
| network_name_str | Repositório Institucional da UNL |
| oai_identifier_str | oai:run.unl.pt:10362/84519 |
| organization_str_mv | urn:organizationAcronym:unl |
| person_str_mv | Ninan, Johan Clegg, Stewart Mahalingam, Ashwin |
| publishDate | 2019 |
| reponame_str | Repositório Institucional da UNL |
| repository_id_str | urn:repositoryAcronym:run |
| service_str_mv | urn:repositoryAcronym:run |
| spelling | engenThis paper explores subtle strategies that megaproject teams develop in practice to manage stakeholders external to the project team. A governmentality approach is used to account for these strategies. A metro rail megaproject in India provides the case for the study. The strategies were identified through a content analysis of 640 project and non-project based Tweets posted by the metro rail organization. We augmented this dataset with the community's response through social media, as well as through semi-structured interviews that captured the project teams' responses. The findings indicate that the megaproject used various strategies: promoting the organization, giving progress updates, appealing to the community, as well as targeting of specific sections of the population. The effect of these attempts at governmentality through branding were observed in community discourses on social media platforms that echoed the strategic discourses projected by the megaproject while interviews enabled us to access the project team's responses. For the project community, the effects included a positive brand image, creating community brand advocates and building support for the project during contentious episodes. For the project team, the effects included job attraction, enhanced job perception as well as the creation of project team brand advocates. The relation between the governmentality instruments and their corresponding effects are theorized in six propositions.application/octet-streamenBranding and governmentality for infrastructure megaprojectsSubtitleenthe role of social mediaNinan, JohanClegg, StewartMahalingam, AshwinNOVA School of Business and Economics (NOVA SBE)ElsevierHostingInstitutionOrganizationalRUNe-mailmailto:run@unl.ptrun@unl.ptISSNIsPartOf0263-7863URNIsPartOfPURE: 6387611URNIsPartOfPURE UUID: be1ca93f-3fdf-4813-99db-be262d438e67URNIsPartOfScopus: 85056217877URNIsPartOfWOS: 000459844300005DOIIsPartOf10.1016/j.ijproman.2018.10.0052019-10-16T22:39:18Z2019-01-012019-01-01T00:00:00ZURLhttp://www.scopus.com/inward/record.url?scp=85056217877&partnerID=8YFLogxKhttp://purl.org/coar/access_right/c_abf2open accessBrandingGovernmentalityMegaprojectsProject CommunitySocial MediaBusiness and International ManagementManagement of Technology and Innovation270045 bytesliteraturehttp://purl.org/coar/resource_type/c_6501journal articlehttp://purl.org/coar/access_right/c_abf2application/octet-streamfulltexthttps://run.unl.pt/bitstreams/0eac2f57-e406-469e-b2e6-5ae2362060d9/download |
| spellingShingle | Branding and governmentality for infrastructure megaprojects Ninan, Johan Branding Governmentality Megaprojects Project Community Social Media Business and International Management Management of Technology and Innovation |
| status | SINGLETON |
| subject.fl_str_mv | Branding Governmentality Megaprojects Project Community Social Media Business and International Management Management of Technology and Innovation |
| title | Branding and governmentality for infrastructure megaprojects |
| title_full | Branding and governmentality for infrastructure megaprojects |
| title_fullStr | Branding and governmentality for infrastructure megaprojects |
| title_full_unstemmed | Branding and governmentality for infrastructure megaprojects |
| title_short | Branding and governmentality for infrastructure megaprojects |
| title_sort | Branding and governmentality for infrastructure megaprojects |
| topic | Branding Governmentality Megaprojects Project Community Social Media Business and International Management Management of Technology and Innovation |
| topic_facet | Branding Governmentality Megaprojects Project Community Social Media Business and International Management Management of Technology and Innovation |
| url | http://www.scopus.com/inward/record.url?scp=85056217877&partnerID=8YFLogxK |
| visible | 1 |