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The effect of competition in the telecom market on football broadcasting revenues - international tv rights

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Resumo:This work project aims to evaluate how competition in the telecommunications industry impacts the value of football broadcasting rights, focusing on the Portuguese context, characterized by the absence of competition during the last decades and the challenges that collective sale will mean. For this purpose, the project utilizes sports management literature to assess the factors driving the market, while benchmarking the evolution that occurred in other top European leagues as well as identifying specific future trends, culminating in a set of recommendations to achieve the strategic goals of the implementation of a collective sale mechanism in the Portuguese football.
Autores principais:Bio, José Guilherme Figueira Godinho Franco
Assunto:Business strategy Sports management European football Broadcasting rights Telecommunications operators Portuguese league Centralization
Ano:2023
País:Portugal
Tipo de documento:dissertação de mestrado
Tipo de acesso:acesso aberto
Instituição associada:Universidade Nova de Lisboa
Idioma:inglês
Origem:Repositório Institucional da UNL

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