Publicação

Internationalization field lab of ps: an in-depth analysis of Norway

Ver documento

Detalhes bibliográficos
Resumo:Internationalization is a strategic challenge for small companies. This paper aims to provide an analytic procedure for the Portuguese luxury real estate agency of PS by defining the target market for expansion, an appropriate market entry mode, and an applicable marketing plan along a financial forecast. Literature was reviewed to identify the criteria to be considered when selecting the market entry mode. An in-depth analysis of Norway revealed that while it offers a favorable environment for operating as a real estate broker with a focus on international clients, strict requirements and limited commissions reduce the country’s attractiveness.
Autores principais:Faltermeier, Maximilian
Assunto:Internationalization Market selection Entry strategy Strategic analysis
Ano:2022
País:Portugal
Tipo de documento:dissertação de mestrado
Tipo de acesso:acesso aberto
Instituição associada:Universidade Nova de Lisboa
Idioma:inglês
Origem:Repositório Institucional da UNL

Registos relacionados

Registos relacionados