Publicação

Textos e gramática em publicidade

Ver documento

Detalhes bibliográficos
Resumo:This paper presents an evaluation proposal on text-linguistic practices in different contexts of the advertisement activity, supported by Socio-Discursive Interactionism (SDI, Bronckart, 2008, 1999) and Social Semiotics’ (Kress & van Leeuwen, 2006) theoretical frameworks. Focusing on important theoretical issues that embrace the Saussurean tradition for both SDI and Social Semiotics, like sign notion and the importance of the sociocultural contexts on text interpretation, we will analyse multimodal texts from advertisement activity and show how text and linguistic organization is relevant for the comprehension of these texts. Finally, we will propose three evaluation categories or strategies specifically for the advertisement multimodal text: thematic, interactive and design.
Autores principais:Leal, Audria
Outros Autores:Teixeira, Carla
Assunto:Multimodal text Professional practice Good text and linguistic practices Teaching
Ano:2021
País:Portugal
Tipo de documento:capítulo de livro
Tipo de acesso:acesso aberto
Instituição associada:Universidade Nova de Lisboa
Idioma:português
Origem:Repositório Institucional da UNL

Registos relacionados

Registos relacionados