Publicação
The founding of a peer-to-peer rental marketplace - marketing strategy
| Resumo: | This project illustrates the build-up of the start-up Renty a, a peer-to-peer renting platform for almost everything. This document is one of three individual contributions of the overall paper and follows the individual part “The founding of a Peer-to-Peer Rental Marketplace –Competitive Landscape and Operations”. This document describes the Marketing Strategy in detail. In the first section, relevant customer segments and personas are developed, and the different journeys one can have at https://www.rentya.de/are outlined. In the second part, key marketing and sales channels are identified, and the go-to-market strategy is developed. |
|---|---|
| Autores principais: | Bakali, Benjamin |
| Assunto: | Entrepreneurship Marketing strategy Sharing economy Peer-to-peer platforms Start-up Go-to-market strategy Marketplace Renting |
| Ano: | 2022 |
| País: | Portugal |
| Tipo de documento: | dissertação de mestrado |
| Tipo de acesso: | acesso aberto |
| Instituição associada: | Universidade Nova de Lisboa |
| Idioma: | inglês |
| Origem: | Repositório Institucional da UNL |
| _version_ | 1868414091287068672 |
|---|---|
| author | Bakali, Benjamin |
| author_facet | Bakali, Benjamin |
| author_role | author |
| contributor_name_str_mv | Leite, António Nogueira Major, Euclides RUN |
| country_str | PT |
| creators_json_txt | [{\"Person.name\":\"Bakali, Benjamin\"}] |
| datacite.contributors.contributor.contributorName.fl_str_mv | Leite, António Nogueira Major, Euclides RUN |
| datacite.creators.creator.creatorName.fl_str_mv | Bakali, Benjamin |
| datacite.date.Accepted.fl_str_mv | 2022-01-17T00:00:00Z |
| datacite.date.available.fl_str_mv | 2022-10-14T16:25:56Z |
| datacite.date.embargoed.fl_str_mv | 2022-10-14T16:25:56Z |
| datacite.rights.fl_str_mv | http://purl.org/coar/access_right/c_abf2 |
| datacite.subjects.subject.fl_str_mv | Entrepreneurship Marketing strategy Sharing economy Peer-to-peer platforms Start-up Go-to-market strategy Marketplace Renting |
| datacite.titles.title.fl_str_mv | The founding of a peer-to-peer rental marketplace - marketing strategy |
| dc.contributor.none.fl_str_mv | Leite, António Nogueira Major, Euclides RUN |
| dc.creator.none.fl_str_mv | Bakali, Benjamin |
| dc.date.Accepted.fl_str_mv | 2022-01-17T00:00:00Z |
| dc.date.available.fl_str_mv | 2022-10-14T16:25:56Z |
| dc.date.embargoed.fl_str_mv | 2022-10-14T16:25:56Z |
| dc.format.none.fl_str_mv | application/pdf |
| dc.identifier.none.fl_str_mv | http://hdl.handle.net/10362/144726 |
| dc.language.none.fl_str_mv | eng |
| dc.rights.none.fl_str_mv | http://purl.org/coar/access_right/c_abf2 |
| dc.subject.none.fl_str_mv | Entrepreneurship Marketing strategy Sharing economy Peer-to-peer platforms Start-up Go-to-market strategy Marketplace Renting |
| dc.title.fl_str_mv | The founding of a peer-to-peer rental marketplace - marketing strategy |
| dc.type.none.fl_str_mv | http://purl.org/coar/resource_type/c_bdcc |
| description | This project illustrates the build-up of the start-up Renty a, a peer-to-peer renting platform for almost everything. This document is one of three individual contributions of the overall paper and follows the individual part “The founding of a Peer-to-Peer Rental Marketplace –Competitive Landscape and Operations”. This document describes the Marketing Strategy in detail. In the first section, relevant customer segments and personas are developed, and the different journeys one can have at https://www.rentya.de/are outlined. In the second part, key marketing and sales channels are identified, and the go-to-market strategy is developed. |
| dirty | 0 |
| eu_rights_str_mv | openAccess |
| format | masterThesis |
| fulltext.url.fl_str_mv | https://run.unl.pt/bitstreams/94048ebe-b2b8-4b13-a1f0-d4155e1ce7fb/download |
| id | run_377fdc5e0052b71e2e8a2e8fd4e29ffc |
| identifier.url.fl_str_mv | http://hdl.handle.net/10362/144726 |
| instacron_str | unl |
| institution | Universidade Nova de Lisboa |
| instname_str | Universidade Nova de Lisboa |
| language | eng |
| network_acronym_str | run |
| network_name_str | Repositório Institucional da UNL |
| oai_identifier_str | oai:run.unl.pt:10362/144726 |
| organization_str_mv | urn:organizationAcronym:unl |
| person_str_mv | Bakali, Benjamin |
| publishDate | 2022 |
| reponame_str | Repositório Institucional da UNL |
| repository_id_str | urn:repositoryAcronym:run |
| service_str_mv | urn:repositoryAcronym:run |
| spelling | engpt_PTThis project illustrates the build-up of the start-up Renty a, a peer-to-peer renting platform for almost everything. This document is one of three individual contributions of the overall paper and follows the individual part “The founding of a Peer-to-Peer Rental Marketplace –Competitive Landscape and Operations”. This document describes the Marketing Strategy in detail. In the first section, relevant customer segments and personas are developed, and the different journeys one can have at https://www.rentya.de/are outlined. In the second part, key marketing and sales channels are identified, and the go-to-market strategy is developed.application/pdfpt_PTThe founding of a peer-to-peer rental marketplace - marketing strategyBakali, BenjaminLeite, António NogueiraMajor, EuclidesHostingInstitutionOrganizationalRUNe-mailmailto:run@unl.ptrun@unl.ptURNurn:tid:2030632952022-10-14T16:25:56Z2022-01-172021-12-172022-01-17T00:00:00ZHandlehttp://hdl.handle.net/10362/144726http://purl.org/coar/access_right/c_abf2open accessEntrepreneurshipMarketing strategySharing economyPeer-to-peer platformsStart-upGo-to-market strategyMarketplaceRenting3524033 bytesliteraturehttp://purl.org/coar/resource_type/c_bdccmaster thesishttp://purl.org/coar/access_right/c_abf2application/pdffulltexthttps://run.unl.pt/bitstreams/94048ebe-b2b8-4b13-a1f0-d4155e1ce7fb/download |
| spellingShingle | The founding of a peer-to-peer rental marketplace - marketing strategy Bakali, Benjamin Entrepreneurship Marketing strategy Sharing economy Peer-to-peer platforms Start-up Go-to-market strategy Marketplace Renting |
| status | SINGLETON |
| subject.fl_str_mv | Entrepreneurship Marketing strategy Sharing economy Peer-to-peer platforms Start-up Go-to-market strategy Marketplace Renting |
| title | The founding of a peer-to-peer rental marketplace - marketing strategy |
| title_full | The founding of a peer-to-peer rental marketplace - marketing strategy |
| title_fullStr | The founding of a peer-to-peer rental marketplace - marketing strategy |
| title_full_unstemmed | The founding of a peer-to-peer rental marketplace - marketing strategy |
| title_short | The founding of a peer-to-peer rental marketplace - marketing strategy |
| title_sort | The founding of a peer-to-peer rental marketplace - marketing strategy |
| topic | Entrepreneurship Marketing strategy Sharing economy Peer-to-peer platforms Start-up Go-to-market strategy Marketplace Renting |
| topic_facet | Entrepreneurship Marketing strategy Sharing economy Peer-to-peer platforms Start-up Go-to-market strategy Marketplace Renting |
| url | http://hdl.handle.net/10362/144726 |
| visible | 1 |