Publicação
The influence of price changes on consumers' purchase decisions
| Resumo: | The development of an effective pricing strategy requires the acquaintance of consumers’ price perception as well as the range of elements that influence the price sensitivity. This paper analyses the relationships between product features, individual characteristics and the level of price increase/decrease that induces the consumers to change their purchase decisions. The results of a dedicated survey show, that price sensitivity, individual preferences, type of product and direction of price change and individual characteristics of consumers (gender, age, professional situation) have a significant impact on a threshold at which people are willing to choose the less attractive, but cheaper alternative to their favorite product or give up the variety in consumption. From a consumer behavior perspective, these findings play a fundamental role in pricing. |
|---|---|
| Autores principais: | Tulwin, Katarzyna |
| Assunto: | Price sensitivity Purchase Decision making Consumer behavior |
| Ano: | 2014 |
| País: | Portugal |
| Tipo de documento: | dissertação de mestrado |
| Tipo de acesso: | acesso aberto |
| Instituição associada: | Universidade Nova de Lisboa |
| Idioma: | inglês |
| Origem: | Repositório Institucional da UNL |
| _version_ | 1868414111712280576 |
|---|---|
| author | Tulwin, Katarzyna |
| author_facet | Tulwin, Katarzyna |
| author_role | author |
| contributor_name_str_mv | Martinez, Luis Manuel da Silva Pereira Fructuoso RUN |
| country_str | PT |
| creators_json_txt | [{\"Person.name\":\"Tulwin, Katarzyna\"}] |
| datacite.contributors.contributor.contributorName.fl_str_mv | Martinez, Luis Manuel da Silva Pereira Fructuoso RUN |
| datacite.creators.creator.creatorName.fl_str_mv | Tulwin, Katarzyna |
| datacite.date.Accepted.fl_str_mv | 2014-05-01T00:00:00Z |
| datacite.date.available.fl_str_mv | 2015-06-30T00:30:09Z |
| datacite.date.embargoed.fl_str_mv | 2015-06-30T00:30:09Z |
| datacite.rights.fl_str_mv | http://purl.org/coar/access_right/c_abf2 |
| datacite.subjects.subject.fl_str_mv | Price sensitivity Purchase Decision making Consumer behavior |
| datacite.titles.title.fl_str_mv | The influence of price changes on consumers' purchase decisions |
| dc.contributor.none.fl_str_mv | Martinez, Luis Manuel da Silva Pereira Fructuoso RUN |
| dc.creator.none.fl_str_mv | Tulwin, Katarzyna |
| dc.date.Accepted.fl_str_mv | 2014-05-01T00:00:00Z |
| dc.date.available.fl_str_mv | 2015-06-30T00:30:09Z |
| dc.date.embargoed.fl_str_mv | 2015-06-30T00:30:09Z |
| dc.format.none.fl_str_mv | application/pdf |
| dc.identifier.none.fl_str_mv | http://hdl.handle.net/10362/15070 |
| dc.language.none.fl_str_mv | eng |
| dc.rights.none.fl_str_mv | http://purl.org/coar/access_right/c_abf2 |
| dc.subject.none.fl_str_mv | Price sensitivity Purchase Decision making Consumer behavior |
| dc.title.fl_str_mv | The influence of price changes on consumers' purchase decisions |
| dc.type.none.fl_str_mv | http://purl.org/coar/resource_type/c_bdcc |
| description | The development of an effective pricing strategy requires the acquaintance of consumers’ price perception as well as the range of elements that influence the price sensitivity. This paper analyses the relationships between product features, individual characteristics and the level of price increase/decrease that induces the consumers to change their purchase decisions. The results of a dedicated survey show, that price sensitivity, individual preferences, type of product and direction of price change and individual characteristics of consumers (gender, age, professional situation) have a significant impact on a threshold at which people are willing to choose the less attractive, but cheaper alternative to their favorite product or give up the variety in consumption. From a consumer behavior perspective, these findings play a fundamental role in pricing. |
| dirty | 0 |
| eu_rights_str_mv | openAccess |
| format | masterThesis |
| fulltext.url.fl_str_mv | https://run.unl.pt/bitstreams/f1788f91-aaba-4d41-9c03-6d3d88d2b516/download |
| id | run_3a4aae44fffdf8a2333d3eb4b2b72413 |
| identifier.url.fl_str_mv | http://hdl.handle.net/10362/15070 |
| instacron_str | unl |
| institution | Universidade Nova de Lisboa |
| instname_str | Universidade Nova de Lisboa |
| language | eng |
| network_acronym_str | run |
| network_name_str | Repositório Institucional da UNL |
| oai_identifier_str | oai:run.unl.pt:10362/15070 |
| organization_str_mv | urn:organizationAcronym:unl |
| person_str_mv | Tulwin, Katarzyna |
| publishDate | 2014 |
| reponame_str | Repositório Institucional da UNL |
| repository_id_str | urn:repositoryAcronym:run |
| service_str_mv | urn:repositoryAcronym:run |
| spelling | engporThe development of an effective pricing strategy requires the acquaintance of consumers’ price perception as well as the range of elements that influence the price sensitivity. This paper analyses the relationships between product features, individual characteristics and the level of price increase/decrease that induces the consumers to change their purchase decisions. The results of a dedicated survey show, that price sensitivity, individual preferences, type of product and direction of price change and individual characteristics of consumers (gender, age, professional situation) have a significant impact on a threshold at which people are willing to choose the less attractive, but cheaper alternative to their favorite product or give up the variety in consumption. From a consumer behavior perspective, these findings play a fundamental role in pricing.application/pdfporThe influence of price changes on consumers' purchase decisionsTulwin, KatarzynaMartinez, Luis Manuel da Silva Pereira FructuosoHostingInstitutionOrganizationalRUNe-mailmailto:run@unl.ptrun@unl.ptURNurn:tid:2014760882015-06-30T00:30:09Z2014-052014-05-01T00:00:00ZHandlehttp://hdl.handle.net/10362/15070http://purl.org/coar/access_right/c_abf2open accessPrice sensitivityPurchaseDecision makingConsumer behavior651968 bytesliteraturehttp://purl.org/coar/resource_type/c_bdccmaster thesishttp://purl.org/coar/access_right/c_abf2application/pdffulltexthttps://run.unl.pt/bitstreams/f1788f91-aaba-4d41-9c03-6d3d88d2b516/download |
| spellingShingle | The influence of price changes on consumers' purchase decisions Tulwin, Katarzyna Price sensitivity Purchase Decision making Consumer behavior |
| status | SINGLETON |
| subject.fl_str_mv | Price sensitivity Purchase Decision making Consumer behavior |
| title | The influence of price changes on consumers' purchase decisions |
| title_full | The influence of price changes on consumers' purchase decisions |
| title_fullStr | The influence of price changes on consumers' purchase decisions |
| title_full_unstemmed | The influence of price changes on consumers' purchase decisions |
| title_short | The influence of price changes on consumers' purchase decisions |
| title_sort | The influence of price changes on consumers' purchase decisions |
| topic | Price sensitivity Purchase Decision making Consumer behavior |
| topic_facet | Price sensitivity Purchase Decision making Consumer behavior |
| url | http://hdl.handle.net/10362/15070 |
| visible | 1 |