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Understanding the adoption of cloud BI in SMES

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Resumo:BI systems have been largely used as a way to support decision-making and increase competitive advantage between large firms. Studies using adoption theories turned out to be useful to understand the adoption of BI systems in such organizations. However, among SME’s the research on the theme it is still scarce as the adoption of BI is not a certainty. Even though cloud BI solutions emerged as a suitable solution for SME’s, there is a lack of studies focusing on its adoption. This study aims to fill this gap in the literature and access the determinant factors to the adoption of cloud BI in SMEs. We propose a conceptual model based on the combination of two prominent adoption theories at the firm level: diffusion of innovation (DOI) theory, and the technology, organization, and environment (TOE) framework. Data collected from 203 SMEs were analyzed using the PLS-SEM method. Results of the data analysis showed that the variables relative advantage, complexity and top management support are significant to the adoption of cloud BI in SMEs. This study offers insights to SMEs’ managers, BI vendors, and IT/IS scholars.
Autores principais:Ferro, Daniel Cabral Ribeiro
Assunto:Business Intelligence (BI) Innovation adoption SMEs Technology-organization-environment (TOE) framework Diffusion of Innovation (DOI) theory
Ano:2019
País:Portugal
Tipo de documento:dissertação de mestrado
Tipo de acesso:acesso aberto
Instituição associada:Universidade Nova de Lisboa
Idioma:inglês
Origem:Repositório Institucional da UNL

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