Publicação
Fundamental pairs trade of Adidas and Puma - macroeconomic and industry analyses
| Resumo: | This thesis explores a fundamental pairs trade strategy of adidas and PUMA. Macroeconomic and industry analyses highlight regional economic trends, inflation, and demographic shifts impacting both companies. The expanding global sportswear market, driven by Emerging Markets, athleisure demand, and sustainability trends, faces external and sector specific challenges, requiring strategic adaptation to maintain competitiveness. The valuation emphasizes PUMA’s undervaluation and growth potential versus adidas’ overvaluation and higher risk. The long PUMA, short adidas strategy proves robust, offering investors a promising opportunity for risk reduction and relative returns. |
|---|---|
| Autores principais: | Kreitz, Laura |
| Assunto: | Fundamental Pairs Trade Adidas PUMA Global economy Macroeconomic indicators Global sporting goods industry Market drivers and trends Competition Product segmentation Athleisure Company valuation Discounted cash flow Scenario analysis Risk management Investment proposition |
| Ano: | 2025 |
| País: | Portugal |
| Tipo de documento: | dissertação de mestrado |
| Tipo de acesso: | acesso aberto |
| Instituição associada: | Universidade Nova de Lisboa |
| Idioma: | inglês |
| Origem: | Repositório Institucional da UNL |
| _version_ | 1868983016445968384 |
|---|---|
| author | Kreitz, Laura |
| author_facet | Kreitz, Laura |
| author_role | author |
| contributor_name_str_mv | Anjos, Fernando RUN |
| country_str | PT |
| creators_json_txt | [{\"Person.name\":\"Kreitz, Laura\"}] |
| datacite.contributors.contributor.contributorName.fl_str_mv | Anjos, Fernando RUN |
| datacite.creators.creator.creatorName.fl_str_mv | Kreitz, Laura |
| datacite.date.Accepted.fl_str_mv | 2025-01-13T00:00:00Z |
| datacite.date.available.fl_str_mv | 2025-08-11T10:47:10Z |
| datacite.date.embargoed.fl_str_mv | 2025-08-11T10:47:10Z |
| datacite.rights.fl_str_mv | http://purl.org/coar/access_right/c_abf2 |
| datacite.subjects.subject.fl_str_mv | Fundamental Pairs Trade Adidas PUMA Global economy Macroeconomic indicators Global sporting goods industry Market drivers and trends Competition Product segmentation Athleisure Company valuation Discounted cash flow Scenario analysis Risk management Investment proposition |
| datacite.titles.title.fl_str_mv | Fundamental pairs trade of Adidas and Puma - macroeconomic and industry analyses |
| dc.contributor.none.fl_str_mv | Anjos, Fernando RUN |
| dc.creator.none.fl_str_mv | Kreitz, Laura |
| dc.date.Accepted.fl_str_mv | 2025-01-13T00:00:00Z |
| dc.date.available.fl_str_mv | 2025-08-11T10:47:10Z |
| dc.date.embargoed.fl_str_mv | 2025-08-11T10:47:10Z |
| dc.format.none.fl_str_mv | application/pdf |
| dc.identifier.none.fl_str_mv | http://hdl.handle.net/10362/186291 |
| dc.language.none.fl_str_mv | eng |
| dc.rights.none.fl_str_mv | http://purl.org/coar/access_right/c_abf2 |
| dc.subject.none.fl_str_mv | Fundamental Pairs Trade Adidas PUMA Global economy Macroeconomic indicators Global sporting goods industry Market drivers and trends Competition Product segmentation Athleisure Company valuation Discounted cash flow Scenario analysis Risk management Investment proposition |
| dc.title.fl_str_mv | Fundamental pairs trade of Adidas and Puma - macroeconomic and industry analyses |
| dc.type.none.fl_str_mv | http://purl.org/coar/resource_type/c_bdcc |
| description | This thesis explores a fundamental pairs trade strategy of adidas and PUMA. Macroeconomic and industry analyses highlight regional economic trends, inflation, and demographic shifts impacting both companies. The expanding global sportswear market, driven by Emerging Markets, athleisure demand, and sustainability trends, faces external and sector specific challenges, requiring strategic adaptation to maintain competitiveness. The valuation emphasizes PUMA’s undervaluation and growth potential versus adidas’ overvaluation and higher risk. The long PUMA, short adidas strategy proves robust, offering investors a promising opportunity for risk reduction and relative returns. |
| dirty | 0 |
| eu_rights_str_mv | openAccess |
| format | masterThesis |
| fulltext.url.fl_str_mv | https://run.unl.pt/bitstreams/d362bfd5-1398-4785-a4de-5af4cbbc367d/download |
| id | run_3c393641ed6fe7bf9dfd5bd3dd383dfa |
| identifier.url.fl_str_mv | http://hdl.handle.net/10362/186291 |
| inst_facet_str | urn:organizationAcronym:unl{{{_:::_}}}Universidade Nova de Lisboa |
| instacron_str | unl |
| institution | Universidade Nova de Lisboa |
| instname_str | Universidade Nova de Lisboa |
| language | eng |
| network_acronym_str | run |
| network_name_str | Repositório Institucional da UNL |
| oai_identifier_str | oai:run.unl.pt:10362/186291 |
| organization_str_mv | urn:organizationAcronym:unl |
| person_str_mv | Kreitz, Laura |
| publishDate | 2025 |
| repo_facet_str | urn:repositoryAcronym:run{{{_:::_}}}Repositório Institucional da UNL |
| reponame_str | Repositório Institucional da UNL |
| repository_id_str | urn:repositoryAcronym:run |
| service_str_mv | urn:repositoryAcronym:run |
| spelling | engpt_PTThis thesis explores a fundamental pairs trade strategy of adidas and PUMA. Macroeconomic and industry analyses highlight regional economic trends, inflation, and demographic shifts impacting both companies. The expanding global sportswear market, driven by Emerging Markets, athleisure demand, and sustainability trends, faces external and sector specific challenges, requiring strategic adaptation to maintain competitiveness. The valuation emphasizes PUMA’s undervaluation and growth potential versus adidas’ overvaluation and higher risk. The long PUMA, short adidas strategy proves robust, offering investors a promising opportunity for risk reduction and relative returns.application/pdfpt_PTFundamental pairs trade of Adidas and Puma - macroeconomic and industry analysesKreitz, LauraAnjos, FernandoHostingInstitutionOrganizationalRUNe-mailmailto:run@unl.ptrun@unl.ptURNurn:tid:2039616922025-08-11T10:47:10Z2025-01-132025-01-132025-01-13T00:00:00ZHandlehttp://hdl.handle.net/10362/186291http://purl.org/coar/access_right/c_abf2open accessFundamental Pairs TradeAdidasPUMAGlobal economyMacroeconomic indicatorsGlobal sporting goods industryMarket drivers and trendsCompetitionProduct segmentationAthleisureCompany valuationDiscounted cash flowScenario analysisRisk managementInvestment proposition2279801 bytesliteraturehttp://purl.org/coar/resource_type/c_bdccmaster thesishttp://purl.org/coar/access_right/c_abf2application/pdffulltexthttps://run.unl.pt/bitstreams/d362bfd5-1398-4785-a4de-5af4cbbc367d/download |
| spellingShingle | Fundamental pairs trade of Adidas and Puma - macroeconomic and industry analyses Kreitz, Laura Fundamental Pairs Trade Adidas PUMA Global economy Macroeconomic indicators Global sporting goods industry Market drivers and trends Competition Product segmentation Athleisure Company valuation Discounted cash flow Scenario analysis Risk management Investment proposition |
| status | SINGLETON |
| subject.fl_str_mv | Fundamental Pairs Trade Adidas PUMA Global economy Macroeconomic indicators Global sporting goods industry Market drivers and trends Competition Product segmentation Athleisure Company valuation Discounted cash flow Scenario analysis Risk management Investment proposition |
| title | Fundamental pairs trade of Adidas and Puma - macroeconomic and industry analyses |
| title_full | Fundamental pairs trade of Adidas and Puma - macroeconomic and industry analyses |
| title_fullStr | Fundamental pairs trade of Adidas and Puma - macroeconomic and industry analyses |
| title_full_unstemmed | Fundamental pairs trade of Adidas and Puma - macroeconomic and industry analyses |
| title_short | Fundamental pairs trade of Adidas and Puma - macroeconomic and industry analyses |
| title_sort | Fundamental pairs trade of Adidas and Puma - macroeconomic and industry analyses |
| topic | Fundamental Pairs Trade Adidas PUMA Global economy Macroeconomic indicators Global sporting goods industry Market drivers and trends Competition Product segmentation Athleisure Company valuation Discounted cash flow Scenario analysis Risk management Investment proposition |
| topic_facet | Fundamental Pairs Trade Adidas PUMA Global economy Macroeconomic indicators Global sporting goods industry Market drivers and trends Competition Product segmentation Athleisure Company valuation Discounted cash flow Scenario analysis Risk management Investment proposition |
| url | http://hdl.handle.net/10362/186291 |
| visible | 1 |