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Internationalization project of a Portuguese Hvac manufacturer - an in-depth market analysis of Slovenia

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Resumo:Firm A, a Portuguese non-residential industry X manufacturer with revenues of ~€9mn in 2022, targets international expansion to gain scale. This thesis formulates an internationalization strat egy using 24 macroeconomic variables to rank and cluster 97 countries for a comprehensive market selection process. An individual analysis assesses the market attractiveness of Slovenia based on specific factors. Collectively, the five individually developed analyses of the most attractive markets identify the Netherlands as the prime target. The entry strategy suggests tran sitioning from indirect to direct exports to mitigate risks and meet financial targets. A supplementary literature review examines the process of international market selection (IMS) for small firms.
Autores principais:Linnemann, Yannik Robert
Assunto:International market selection Country ranking Country clustering Market entry Sme Hvac
Ano:2024
País:Portugal
Tipo de documento:dissertação de mestrado
Tipo de acesso:acesso embargado
Instituição associada:Universidade Nova de Lisboa
Idioma:inglês
Origem:Repositório Institucional da UNL

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