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The role of the psychological factor trust for the rejection of AI services vs. human based services in hospitality

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Resumo:This paper explores crucial psychological factors of offering artificial intelligence (versus human‐based) personalized services for consumers in hospitality services. This paper draws from the a variety of acceptance and rejection theories to show that AI‐services do not always outperform human‐services. However, Artificial intelligence (AI) is revolutionizing the hospitality industry. Furthermore, human, added and facilitated technologies are increasingly deployed together. However, little is known about customers’ trust to AI in hospitality. The findings of this paper help to better understand the rejection of consumers to human and artificial intelligent services for providers in hospitality. With the comparison of two studies of the sharing platform Airbnb and the hotel provider Booking, the elimination of the collaborative effect for the sharing platform regarding a digital service were shown. New assumptions are made for human based and artificial intelligence services in the tourism industry, which leads to a rejection of a new artificial intelligence service for customer on the platforms Airbnb.
Autores principais:Hetterich, Lisa Christiane
Assunto:Online reviews Artificial Intelligence Service Trust Sharing Economy Behavioral Intention
Ano:2020
País:Portugal
Tipo de documento:dissertação de mestrado
Tipo de acesso:acesso aberto
Instituição associada:Universidade Nova de Lisboa
Idioma:inglês
Origem:Repositório Institucional da UNL
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author Hetterich, Lisa Christiane
author_facet Hetterich, Lisa Christiane
author_role author
contributor_name_str_mv Pinto, Diego Costa
RUN
country_str PT
creators_json_txt [{\"Person.name\":\"Hetterich, Lisa Christiane\"}]
datacite.contributors.contributor.contributorName.fl_str_mv Pinto, Diego Costa
RUN
datacite.creators.creator.creatorName.fl_str_mv Hetterich, Lisa Christiane
datacite.date.Accepted.fl_str_mv 2020-05-22T00:00:00Z
datacite.date.available.fl_str_mv 2023-05-22T00:30:40Z
datacite.date.embargoed.fl_str_mv 2023-05-22T00:30:40Z
datacite.rights.fl_str_mv http://purl.org/coar/access_right/c_abf2
datacite.subjects.subject.fl_str_mv Online reviews
Artificial Intelligence Service
Trust
Sharing Economy
Behavioral Intention
datacite.titles.title.fl_str_mv The role of the psychological factor trust for the rejection of AI services vs. human based services in hospitality
dc.contributor.none.fl_str_mv Pinto, Diego Costa
RUN
dc.creator.none.fl_str_mv Hetterich, Lisa Christiane
dc.date.Accepted.fl_str_mv 2020-05-22T00:00:00Z
dc.date.available.fl_str_mv 2023-05-22T00:30:40Z
dc.date.embargoed.fl_str_mv 2023-05-22T00:30:40Z
dc.format.none.fl_str_mv application/pdf
dc.identifier.none.fl_str_mv http://hdl.handle.net/10362/100955
dc.language.none.fl_str_mv eng
dc.rights.none.fl_str_mv http://purl.org/coar/access_right/c_abf2
dc.subject.none.fl_str_mv Online reviews
Artificial Intelligence Service
Trust
Sharing Economy
Behavioral Intention
dc.title.fl_str_mv The role of the psychological factor trust for the rejection of AI services vs. human based services in hospitality
dc.type.none.fl_str_mv http://purl.org/coar/resource_type/c_bdcc
description This paper explores crucial psychological factors of offering artificial intelligence (versus human‐based) personalized services for consumers in hospitality services. This paper draws from the a variety of acceptance and rejection theories to show that AI‐services do not always outperform human‐services. However, Artificial intelligence (AI) is revolutionizing the hospitality industry. Furthermore, human, added and facilitated technologies are increasingly deployed together. However, little is known about customers’ trust to AI in hospitality. The findings of this paper help to better understand the rejection of consumers to human and artificial intelligent services for providers in hospitality. With the comparison of two studies of the sharing platform Airbnb and the hotel provider Booking, the elimination of the collaborative effect for the sharing platform regarding a digital service were shown. New assumptions are made for human based and artificial intelligence services in the tourism industry, which leads to a rejection of a new artificial intelligence service for customer on the platforms Airbnb.
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inst_facet_str urn:organizationAcronym:unl{{{_:::_}}}Universidade Nova de Lisboa
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institution Universidade Nova de Lisboa
instname_str Universidade Nova de Lisboa
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organization_str_mv urn:organizationAcronym:unl
person_str_mv Hetterich, Lisa Christiane
publishDate 2020
repo_facet_str urn:repositoryAcronym:run{{{_:::_}}}Repositório Institucional da UNL
reponame_str Repositório Institucional da UNL
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spelling engpt_PTThis paper explores crucial psychological factors of offering artificial intelligence (versus human‐based) personalized services for consumers in hospitality services. This paper draws from the a variety of acceptance and rejection theories to show that AI‐services do not always outperform human‐services. However, Artificial intelligence (AI) is revolutionizing the hospitality industry. Furthermore, human, added and facilitated technologies are increasingly deployed together. However, little is known about customers’ trust to AI in hospitality. The findings of this paper help to better understand the rejection of consumers to human and artificial intelligent services for providers in hospitality. With the comparison of two studies of the sharing platform Airbnb and the hotel provider Booking, the elimination of the collaborative effect for the sharing platform regarding a digital service were shown. New assumptions are made for human based and artificial intelligence services in the tourism industry, which leads to a rejection of a new artificial intelligence service for customer on the platforms Airbnb.application/pdfpt_PTThe role of the psychological factor trust for the rejection of AI services vs. human based services in hospitalityHetterich, Lisa ChristianePinto, Diego CostaHostingInstitutionOrganizationalRUNe-mailmailto:run@unl.ptrun@unl.ptURNurn:tid:2025011752023-05-22T00:30:40Z2020-05-222020-05-22T00:00:00ZHandlehttp://hdl.handle.net/10362/100955http://purl.org/coar/access_right/c_abf2open accessOnline reviewsArtificial Intelligence ServiceTrustSharing EconomyBehavioral Intention965610 bytesliteraturehttp://purl.org/coar/resource_type/c_bdccmaster thesishttp://purl.org/coar/access_right/c_abf2application/pdffulltexthttps://run.unl.pt/bitstreams/0ea01973-7951-4fee-b64e-3247668ef54f/download
spellingShingle The role of the psychological factor trust for the rejection of AI services vs. human based services in hospitality
Hetterich, Lisa Christiane
Online reviews
Artificial Intelligence Service
Trust
Sharing Economy
Behavioral Intention
status SINGLETON
subject.fl_str_mv Online reviews
Artificial Intelligence Service
Trust
Sharing Economy
Behavioral Intention
title The role of the psychological factor trust for the rejection of AI services vs. human based services in hospitality
title_full The role of the psychological factor trust for the rejection of AI services vs. human based services in hospitality
title_fullStr The role of the psychological factor trust for the rejection of AI services vs. human based services in hospitality
title_full_unstemmed The role of the psychological factor trust for the rejection of AI services vs. human based services in hospitality
title_short The role of the psychological factor trust for the rejection of AI services vs. human based services in hospitality
title_sort The role of the psychological factor trust for the rejection of AI services vs. human based services in hospitality
topic Online reviews
Artificial Intelligence Service
Trust
Sharing Economy
Behavioral Intention
topic_facet Online reviews
Artificial Intelligence Service
Trust
Sharing Economy
Behavioral Intention
url http://hdl.handle.net/10362/100955
visible 1