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SME competitiveness and internationalization for firm a- internationalization project of a Portuguese manufacturer and in-depth market analysis of Singapore

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Summary:Firm A, a Portuguese non-residential industry X manufacturer with revenues of ~€9mn in 2022, targets international expansion to gain scale. This thesis formulates an internationalization strategy using 24 macroeconomic variables to rank and cluster 97 countries for a comprehensive market selection process. An individual analysis assesses the market attractiveness of Singapore based on specific factors. Collectively, the five individually developed analyses of the most attractive markets identify the Netherlands as the prime target. The entry strategy suggests transitioning from indirect to direct exports to mitigate risks and meet financial targets. A supplementary literature review compares export and FDI entry modes.
Main Authors:Reinhauer, Moritz Alexander
Subject:International market selection Country ranking Country clustering Market entry SME
Year:2024
Country:Portugal
Document type:master thesis
Access type:embargoed access
Associated institution:Universidade Nova de Lisboa
Language:English
Origin:Repositório Institucional da UNL

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