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Charging-as-a-service - how car manufacturers can profit from consumers´ willingness to pay for an exceptional charging experience

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Resumo:This investigation aims to identify important levers in the context of electric vehicle (EV) charging that increase current and future EV drivers’ willingness to pay a price premium (WTPP). The research addresses crucial charging needs along the travel journey to derive suggestions for automotive companies on how to build and profit from an exceptional charging experience. The findings reveal that value-creating charging services increase customers’ WTPP, which, in turn, creates the opportunity for additional revenue streams. Further more, an enhanced charging experiences trongly facilitates EV adoption. However, the actual profitability of advanced charging solutions requires further research.
Autores principais:Dötsch, Carolin Dorothea
Assunto:Electric vehicles Car manufacturers Charging experience Charging needs Willingness to pay a premium
Ano:2022
País:Portugal
Tipo de documento:dissertação de mestrado
Tipo de acesso:acesso aberto
Instituição associada:Universidade Nova de Lisboa
Idioma:inglês
Origem:Repositório Institucional da UNL

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