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Development of a Framework for Gamification Projects

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Resumo:The main goal of gamification and game design elements in a non-gaming context is to increase user engagement and motivation for a certain activity. Gamification is an approach with the goal of changing the behavior of involved customers by making tasks and daily activities more enjoyable. The current usage of gamification in different industries is still in its early stages. Although its usage is increasing substantially, the perceived outcomes in many cases do not match the actual ones. Many gamification projects fail due to a lack of knowledge, namely in requirements or important factors to consider from the beginning. Therefore, it is important to understand the reasons and differences behind successful gamification projects and those that fell short of their goals. This master’s thesis focuses on reviewing and analyzing literature based on gamification, game design elements, and different gamification frameworks, as well as gamification cases. The goal of this research is to propose a conceptual framework for implementing gamification and methods in gamification projects that would help increase their success
Autores principais:Cencelj, Marko
Assunto:Gamification Framework Game Design User Feedback Value-creation SDG 8 - Decent work and economic growth SDG 9 - Industry, innovation and infrastructure
Ano:2023
País:Portugal
Tipo de documento:dissertação de mestrado
Tipo de acesso:acesso aberto
Instituição associada:Universidade Nova de Lisboa
Idioma:inglês
Origem:Repositório Institucional da UNL

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