Publicação
Small and medium sized enterprises competitiveness and internationalization - biofrescos
| Resumo: | This work project outlines a comprehensive internationalisation plan for BioFrescos, a Portuguese SME in the frozen food sector. It includes an in-depth analysis of the Company, market, and industry on both national and international scales. Belgium was chosen as the target country through country ranking and clustering analyses. The plan features a detailed entry strategy, encompassing entry modes, a comprehensive marketing plan, and financial forecasts over five years. The project also includes a literature review on International Market Selection for small firms. Additionally, an in-depth analysis of Belgium assesses the country's conditions to confirm its suitability for BioFrescos' international expansion. |
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| Autores principais: | Silva, Mariana Pereira da |
| Assunto: | Internationalization International business Marketing Strategy Biofrescos Frozen food Frozen processed seafood Internationalization plan Sme competitiveness Sme internationalization |
| Ano: | 2024 |
| País: | Portugal |
| Tipo de documento: | dissertação de mestrado |
| Tipo de acesso: | acesso aberto |
| Instituição associada: | Universidade Nova de Lisboa |
| Idioma: | inglês |
| Origem: | Repositório Institucional da UNL |
| Resumo: | This work project outlines a comprehensive internationalisation plan for BioFrescos, a Portuguese SME in the frozen food sector. It includes an in-depth analysis of the Company, market, and industry on both national and international scales. Belgium was chosen as the target country through country ranking and clustering analyses. The plan features a detailed entry strategy, encompassing entry modes, a comprehensive marketing plan, and financial forecasts over five years. The project also includes a literature review on International Market Selection for small firms. Additionally, an in-depth analysis of Belgium assesses the country's conditions to confirm its suitability for BioFrescos' international expansion. |
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