Publicação
Small and medium sized enterprises competitiveness and internationalization - biofrescos
| Resumo: | This work project outlines a comprehensive internationalisation plan for BioFrescos, a Portuguese SME in the frozen food sector. It includes an in-depth analysis of the Company, market, and industry on both national and international scales. Belgium was chosen as the target country through country ranking and clustering analyses. The plan features a detailed entry strategy, encompassing entry modes, a comprehensive marketing plan, and financial forecasts over five years. The project also includes a literature review on International Market Selection for small firms. Additionally, an in-depth analysis of Belgium assesses the country's conditions to confirm its suitability for BioFrescos' international expansion. |
|---|---|
| Autores principais: | Silva, Mariana Pereira da |
| Assunto: | Internationalization International business Marketing Strategy Biofrescos Frozen food Frozen processed seafood Internationalization plan Sme competitiveness Sme internationalization |
| Ano: | 2024 |
| País: | Portugal |
| Tipo de documento: | dissertação de mestrado |
| Tipo de acesso: | acesso aberto |
| Instituição associada: | Universidade Nova de Lisboa |
| Idioma: | inglês |
| Origem: | Repositório Institucional da UNL |
| _version_ | 1868983767788421120 |
|---|---|
| author | Silva, Mariana Pereira da |
| author_facet | Silva, Mariana Pereira da |
| author_role | author |
| contributor_name_str_mv | Sousa, Gonçalo Cordeiro de RUN |
| country_str | PT |
| creators_json_txt | [{\"Person.name\":\"Silva, Mariana Pereira da\"}] |
| datacite.contributors.contributor.contributorName.fl_str_mv | Sousa, Gonçalo Cordeiro de RUN |
| datacite.creators.creator.creatorName.fl_str_mv | Silva, Mariana Pereira da |
| datacite.date.Accepted.fl_str_mv | 2024-02-02T00:00:00Z |
| datacite.date.available.fl_str_mv | 2025-03-26T09:41:59Z |
| datacite.date.embargoed.fl_str_mv | 2025-03-26T09:41:59Z |
| datacite.rights.fl_str_mv | http://purl.org/coar/access_right/c_abf2 |
| datacite.subjects.subject.fl_str_mv | Internationalization International business Marketing Strategy Biofrescos Frozen food Frozen processed seafood Internationalization plan Sme competitiveness Sme internationalization |
| datacite.titles.title.fl_str_mv | Small and medium sized enterprises competitiveness and internationalization - biofrescos |
| dc.contributor.none.fl_str_mv | Sousa, Gonçalo Cordeiro de RUN |
| dc.creator.none.fl_str_mv | Silva, Mariana Pereira da |
| dc.date.Accepted.fl_str_mv | 2024-02-02T00:00:00Z |
| dc.date.available.fl_str_mv | 2025-03-26T09:41:59Z |
| dc.date.embargoed.fl_str_mv | 2025-03-26T09:41:59Z |
| dc.format.none.fl_str_mv | application/pdf |
| dc.identifier.none.fl_str_mv | http://hdl.handle.net/10362/181348 |
| dc.language.none.fl_str_mv | eng |
| dc.rights.none.fl_str_mv | http://purl.org/coar/access_right/c_abf2 |
| dc.subject.none.fl_str_mv | Internationalization International business Marketing Strategy Biofrescos Frozen food Frozen processed seafood Internationalization plan Sme competitiveness Sme internationalization |
| dc.title.fl_str_mv | Small and medium sized enterprises competitiveness and internationalization - biofrescos |
| dc.type.none.fl_str_mv | http://purl.org/coar/resource_type/c_bdcc |
| description | This work project outlines a comprehensive internationalisation plan for BioFrescos, a Portuguese SME in the frozen food sector. It includes an in-depth analysis of the Company, market, and industry on both national and international scales. Belgium was chosen as the target country through country ranking and clustering analyses. The plan features a detailed entry strategy, encompassing entry modes, a comprehensive marketing plan, and financial forecasts over five years. The project also includes a literature review on International Market Selection for small firms. Additionally, an in-depth analysis of Belgium assesses the country's conditions to confirm its suitability for BioFrescos' international expansion. |
| dirty | 0 |
| eu_rights_str_mv | openAccess |
| format | masterThesis |
| fulltext.url.fl_str_mv | https://run.unl.pt/bitstreams/3931e63a-9880-42f7-9d01-29c24429a1cb/download |
| id | run_5152fe07da9d24e2bcad5b033af7e6df |
| identifier.url.fl_str_mv | http://hdl.handle.net/10362/181348 |
| inst_facet_str | urn:organizationAcronym:unl{{{_:::_}}}Universidade Nova de Lisboa |
| instacron_str | unl |
| institution | Universidade Nova de Lisboa |
| instname_str | Universidade Nova de Lisboa |
| language | eng |
| network_acronym_str | run |
| network_name_str | Repositório Institucional da UNL |
| oai_identifier_str | oai:run.unl.pt:10362/181348 |
| organization_str_mv | urn:organizationAcronym:unl |
| person_str_mv | Silva, Mariana Pereira da |
| publishDate | 2024 |
| repo_facet_str | urn:repositoryAcronym:run{{{_:::_}}}Repositório Institucional da UNL |
| reponame_str | Repositório Institucional da UNL |
| repository_id_str | urn:repositoryAcronym:run |
| service_str_mv | urn:repositoryAcronym:run |
| spelling | engpt_PTThis work project outlines a comprehensive internationalisation plan for BioFrescos, a Portuguese SME in the frozen food sector. It includes an in-depth analysis of the Company, market, and industry on both national and international scales. Belgium was chosen as the target country through country ranking and clustering analyses. The plan features a detailed entry strategy, encompassing entry modes, a comprehensive marketing plan, and financial forecasts over five years. The project also includes a literature review on International Market Selection for small firms. Additionally, an in-depth analysis of Belgium assesses the country's conditions to confirm its suitability for BioFrescos' international expansion.application/pdfpt_PTSmall and medium sized enterprises competitiveness and internationalization - biofrescosSilva, Mariana Pereira daSousa, Gonçalo Cordeiro deHostingInstitutionOrganizationalRUNe-mailmailto:run@unl.ptrun@unl.ptURNurn:tid:2039019162025-03-26T09:41:59Z2024-02-022023-122024-02-02T00:00:00ZHandlehttp://hdl.handle.net/10362/181348http://purl.org/coar/access_right/c_abf2open accessInternationalizationInternational businessMarketingStrategyBiofrescosFrozen foodFrozen processed seafoodInternationalization planSme competitivenessSme internationalization1747778 bytesliteraturehttp://purl.org/coar/resource_type/c_bdccmaster thesishttp://purl.org/coar/access_right/c_abf2application/pdffulltexthttps://run.unl.pt/bitstreams/3931e63a-9880-42f7-9d01-29c24429a1cb/download |
| spellingShingle | Small and medium sized enterprises competitiveness and internationalization - biofrescos Silva, Mariana Pereira da Internationalization International business Marketing Strategy Biofrescos Frozen food Frozen processed seafood Internationalization plan Sme competitiveness Sme internationalization |
| status | SINGLETON |
| subject.fl_str_mv | Internationalization International business Marketing Strategy Biofrescos Frozen food Frozen processed seafood Internationalization plan Sme competitiveness Sme internationalization |
| title | Small and medium sized enterprises competitiveness and internationalization - biofrescos |
| title_full | Small and medium sized enterprises competitiveness and internationalization - biofrescos |
| title_fullStr | Small and medium sized enterprises competitiveness and internationalization - biofrescos |
| title_full_unstemmed | Small and medium sized enterprises competitiveness and internationalization - biofrescos |
| title_short | Small and medium sized enterprises competitiveness and internationalization - biofrescos |
| title_sort | Small and medium sized enterprises competitiveness and internationalization - biofrescos |
| topic | Internationalization International business Marketing Strategy Biofrescos Frozen food Frozen processed seafood Internationalization plan Sme competitiveness Sme internationalization |
| topic_facet | Internationalization International business Marketing Strategy Biofrescos Frozen food Frozen processed seafood Internationalization plan Sme competitiveness Sme internationalization |
| url | http://hdl.handle.net/10362/181348 |
| visible | 1 |