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Small and medium sized enterprises competitiveness and internationalization - biofrescos

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Resumo:This work project outlines a comprehensive internationalisation plan for BioFrescos, a Portuguese SME in the frozen food sector. It includes an in-depth analysis of the Company, market, and industry on both national and international scales. Belgium was chosen as the target country through country ranking and clustering analyses. The plan features a detailed entry strategy, encompassing entry modes, a comprehensive marketing plan, and financial forecasts over five years. The project also includes a literature review on International Market Selection for small firms. Additionally, an in-depth analysis of Belgium assesses the country's conditions to confirm its suitability for BioFrescos' international expansion.
Autores principais:Silva, Mariana Pereira da
Assunto:Internationalization International business Marketing Strategy Biofrescos Frozen food Frozen processed seafood Internationalization plan Sme competitiveness Sme internationalization
Ano:2024
País:Portugal
Tipo de documento:dissertação de mestrado
Tipo de acesso:acesso aberto
Instituição associada:Universidade Nova de Lisboa
Idioma:inglês
Origem:Repositório Institucional da UNL

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