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User adoption of mobile insurance APPS

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Summary:The insurance sector is a sector that is in constant transformation, lately more oriented towards a more digital and technological path. Although millions have been spent on developing mobile insurance applications, knowledge revealed that users have not yet adopted those. In this research, we present evidence of the adoption and recommendation of mobile insurance applications by using a modified unified theory of acceptance and use of technology (UTAUT) model, which integrates two extra determinants: word-of-mouth and enjoyment. With a sample of 200 answers collected in Portugal, we demonstrate that social influence, enjoyment, and word-of-mouth were deemed to be significant in the intention to use and recommend mobile insurance applications. The other UTAUT constructs are considered non-significant, which led us to suggest strategies based on those, to help insurers attract and gain users.
Main Authors:Bernardo, Rodrigo da Costa Simões
Subject:Mobile applications insurance companies unified theory of acceptance and use of technology (UTAUT)
Year:2023
Country:Portugal
Document type:master thesis
Access type:open access
Associated institution:Universidade Nova de Lisboa
Language:English
Origin:Repositório Institucional da UNL

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