Publicação
Scenarios for the future of the German confectionary market by 2030 - strategic implications for Ferrero Germany: healthy temptation narrative and strategy
| Resumo: | This work project explores the future of the German confectionery market employing the ‘Intuitive Logics School’. The report focuses on extensive expert and client involvement, particularly collaborating with Ferrero Deutschland GmbH. The primary objective is to navigate uncertainty, understand plausible events' impacts on industry, retail, and consumers, and respond to an unknown future. The development of plausible scenarios centered on the key uncertainties 'Stability of Supply Chain' and 'Health Regulations' contributes to fostering awareness, as the reader is introduced to one of four potential scenarios. General and scenario-specific strategic implications, offering action plans for the four distinctive futures for Ferrero |
|---|---|
| Autores principais: | Drescher, Janis Nikolai |
| Assunto: | Confectionary Scenario planning Strategic foresight Management Strategy |
| Ano: | 2024 |
| País: | Portugal |
| Tipo de documento: | dissertação de mestrado |
| Tipo de acesso: | acesso aberto |
| Instituição associada: | Universidade Nova de Lisboa |
| Idioma: | inglês |
| Origem: | Repositório Institucional da UNL |
| _version_ | 1868984191662686208 |
|---|---|
| author | Drescher, Janis Nikolai |
| author_facet | Drescher, Janis Nikolai |
| author_role | author |
| contributor_name_str_mv | Alvarenga, António RUN |
| country_str | PT |
| creators_json_txt | [{\"Person.name\":\"Drescher, Janis Nikolai\"}] |
| datacite.contributors.contributor.contributorName.fl_str_mv | Alvarenga, António RUN |
| datacite.creators.creator.creatorName.fl_str_mv | Drescher, Janis Nikolai |
| datacite.date.Accepted.fl_str_mv | 2024-01-18T00:00:00Z |
| datacite.date.available.fl_str_mv | 2024-11-19T09:13:12Z |
| datacite.date.embargoed.fl_str_mv | 2024-11-19T09:13:12Z |
| datacite.rights.fl_str_mv | http://purl.org/coar/access_right/c_abf2 |
| datacite.subjects.subject.fl_str_mv | Confectionary Scenario planning Strategic foresight Management Strategy |
| datacite.titles.title.fl_str_mv | Scenarios for the future of the German confectionary market by 2030 - strategic implications for Ferrero Germany: healthy temptation narrative and strategy |
| dc.contributor.none.fl_str_mv | Alvarenga, António RUN |
| dc.creator.none.fl_str_mv | Drescher, Janis Nikolai |
| dc.date.Accepted.fl_str_mv | 2024-01-18T00:00:00Z |
| dc.date.available.fl_str_mv | 2024-11-19T09:13:12Z |
| dc.date.embargoed.fl_str_mv | 2024-11-19T09:13:12Z |
| dc.format.none.fl_str_mv | application/pdf |
| dc.identifier.none.fl_str_mv | http://hdl.handle.net/10362/175471 |
| dc.language.none.fl_str_mv | eng |
| dc.rights.none.fl_str_mv | http://purl.org/coar/access_right/c_abf2 |
| dc.subject.none.fl_str_mv | Confectionary Scenario planning Strategic foresight Management Strategy |
| dc.title.fl_str_mv | Scenarios for the future of the German confectionary market by 2030 - strategic implications for Ferrero Germany: healthy temptation narrative and strategy |
| dc.type.none.fl_str_mv | http://purl.org/coar/resource_type/c_bdcc |
| description | This work project explores the future of the German confectionery market employing the ‘Intuitive Logics School’. The report focuses on extensive expert and client involvement, particularly collaborating with Ferrero Deutschland GmbH. The primary objective is to navigate uncertainty, understand plausible events' impacts on industry, retail, and consumers, and respond to an unknown future. The development of plausible scenarios centered on the key uncertainties 'Stability of Supply Chain' and 'Health Regulations' contributes to fostering awareness, as the reader is introduced to one of four potential scenarios. General and scenario-specific strategic implications, offering action plans for the four distinctive futures for Ferrero |
| dirty | 0 |
| eu_rights_str_mv | openAccess |
| format | masterThesis |
| fulltext.url.fl_str_mv | https://run.unl.pt/bitstreams/8462e694-7708-47c2-8f94-fc98a1581578/download |
| id | run_5e4d4f26bcdcff2fdcdc4bcc91e6a070 |
| identifier.url.fl_str_mv | http://hdl.handle.net/10362/175471 |
| inst_facet_str | urn:organizationAcronym:unl{{{_:::_}}}Universidade Nova de Lisboa |
| instacron_str | unl |
| institution | Universidade Nova de Lisboa |
| instname_str | Universidade Nova de Lisboa |
| language | eng |
| network_acronym_str | run |
| network_name_str | Repositório Institucional da UNL |
| oai_identifier_str | oai:run.unl.pt:10362/175471 |
| organization_str_mv | urn:organizationAcronym:unl |
| person_str_mv | Drescher, Janis Nikolai |
| publishDate | 2024 |
| repo_facet_str | urn:repositoryAcronym:run{{{_:::_}}}Repositório Institucional da UNL |
| reponame_str | Repositório Institucional da UNL |
| repository_id_str | urn:repositoryAcronym:run |
| service_str_mv | urn:repositoryAcronym:run |
| spelling | engpt_PTThis work project explores the future of the German confectionery market employing the ‘Intuitive Logics School’. The report focuses on extensive expert and client involvement, particularly collaborating with Ferrero Deutschland GmbH. The primary objective is to navigate uncertainty, understand plausible events' impacts on industry, retail, and consumers, and respond to an unknown future. The development of plausible scenarios centered on the key uncertainties 'Stability of Supply Chain' and 'Health Regulations' contributes to fostering awareness, as the reader is introduced to one of four potential scenarios. General and scenario-specific strategic implications, offering action plans for the four distinctive futures for Ferreroapplication/pdfpt_PTScenarios for the future of the German confectionary market by 2030 - strategic implications for Ferrero Germany: healthy temptation narrative and strategyDrescher, Janis NikolaiAlvarenga, AntónioHostingInstitutionOrganizationalRUNe-mailmailto:run@unl.ptrun@unl.ptURNurn:tid:2036031252024-11-19T09:13:12Z2024-01-182023-12-202024-01-18T00:00:00ZHandlehttp://hdl.handle.net/10362/175471http://purl.org/coar/access_right/c_abf2open accessConfectionaryScenario planningStrategic foresightManagementStrategy4341079 bytesliteraturehttp://purl.org/coar/resource_type/c_bdccmaster thesishttp://purl.org/coar/access_right/c_abf2application/pdffulltexthttps://run.unl.pt/bitstreams/8462e694-7708-47c2-8f94-fc98a1581578/download |
| spellingShingle | Scenarios for the future of the German confectionary market by 2030 - strategic implications for Ferrero Germany: healthy temptation narrative and strategy Drescher, Janis Nikolai Confectionary Scenario planning Strategic foresight Management Strategy |
| status | SINGLETON |
| subject.fl_str_mv | Confectionary Scenario planning Strategic foresight Management Strategy |
| title | Scenarios for the future of the German confectionary market by 2030 - strategic implications for Ferrero Germany: healthy temptation narrative and strategy |
| title_full | Scenarios for the future of the German confectionary market by 2030 - strategic implications for Ferrero Germany: healthy temptation narrative and strategy |
| title_fullStr | Scenarios for the future of the German confectionary market by 2030 - strategic implications for Ferrero Germany: healthy temptation narrative and strategy |
| title_full_unstemmed | Scenarios for the future of the German confectionary market by 2030 - strategic implications for Ferrero Germany: healthy temptation narrative and strategy |
| title_short | Scenarios for the future of the German confectionary market by 2030 - strategic implications for Ferrero Germany: healthy temptation narrative and strategy |
| title_sort | Scenarios for the future of the German confectionary market by 2030 - strategic implications for Ferrero Germany: healthy temptation narrative and strategy |
| topic | Confectionary Scenario planning Strategic foresight Management Strategy |
| topic_facet | Confectionary Scenario planning Strategic foresight Management Strategy |
| url | http://hdl.handle.net/10362/175471 |
| visible | 1 |