Publicação
Does Brand recognition outweigh price? Understanding consumer perceptions and preferences of private label vs. branded coffee capsules
| Resumo: | In recent years, private labels have increasingly captured market share in the fast-moving consumer goods sector, particularly within the Portuguese coffee capsule market. Factors such as rising inflation, shifting consumer preferences, and the enhanced quality of private label products have intensified competition with established brands. This study explores the factors influencing consumer preferences for private label versus branded coffee capsules in Portugal. Through expert interviews, perceptual mapping, and conjoint analysis, the results indicate that branded products are often associated with innovation and emotional appeal, while private labels are gaining recognition for their favorable price-quality ratio. |
|---|---|
| Autores principais: | Sari, Filippo |
| Assunto: | Marketing research Brands perception Consumer behavior Coffee capsule market Conjoint analysis Perceptual map |
| Ano: | 2025 |
| País: | Portugal |
| Tipo de documento: | dissertação de mestrado |
| Tipo de acesso: | acesso embargado |
| Instituição associada: | Universidade Nova de Lisboa |
| Idioma: | inglês |
| Origem: | Repositório Institucional da UNL |
| _version_ | 1868984213275934720 |
|---|---|
| author | Sari, Filippo |
| author_facet | Sari, Filippo |
| author_role | author |
| contributor_name_str_mv | Laghaie, Arash RUN |
| country_str | PT |
| creators_json_txt | [{\"Person.name\":\"Sari, Filippo\"}] |
| datacite.contributors.contributor.contributorName.fl_str_mv | Laghaie, Arash RUN |
| datacite.creators.creator.creatorName.fl_str_mv | Sari, Filippo |
| datacite.date.Accepted.fl_str_mv | 2025-06-24T00:00:00Z |
| datacite.date.available.fl_str_mv | 2026-02-12T16:22:48Z |
| datacite.date.embargoed.fl_str_mv | 2026-02-12T16:22:48Z |
| datacite.rights.fl_str_mv | http://purl.org/coar/access_right/c_f1cf |
| datacite.subjects.subject.fl_str_mv | Marketing research Brands perception Consumer behavior Coffee capsule market Conjoint analysis Perceptual map |
| datacite.titles.title.fl_str_mv | Does Brand recognition outweigh price? Understanding consumer perceptions and preferences of private label vs. branded coffee capsules Consumer perception: a perceptual map of the Portuguese coffee capsule market |
| dc.contributor.none.fl_str_mv | Laghaie, Arash RUN |
| dc.creator.none.fl_str_mv | Sari, Filippo |
| dc.date.Accepted.fl_str_mv | 2025-06-24T00:00:00Z |
| dc.date.available.fl_str_mv | 2026-02-12T16:22:48Z |
| dc.date.embargoed.fl_str_mv | 2026-02-12T16:22:48Z |
| dc.format.none.fl_str_mv | application/pdf |
| dc.identifier.none.fl_str_mv | http://hdl.handle.net/10362/200341 |
| dc.language.none.fl_str_mv | eng |
| dc.rights.cclincense.fl_str_mv | http://creativecommons.org/licenses/by/4.0/ |
| dc.rights.none.fl_str_mv | http://purl.org/coar/access_right/c_f1cf |
| dc.subject.none.fl_str_mv | Marketing research Brands perception Consumer behavior Coffee capsule market Conjoint analysis Perceptual map |
| dc.title.fl_str_mv | Does Brand recognition outweigh price? Understanding consumer perceptions and preferences of private label vs. branded coffee capsules Consumer perception: a perceptual map of the Portuguese coffee capsule market |
| dc.type.none.fl_str_mv | http://purl.org/coar/resource_type/c_bdcc |
| description | In recent years, private labels have increasingly captured market share in the fast-moving consumer goods sector, particularly within the Portuguese coffee capsule market. Factors such as rising inflation, shifting consumer preferences, and the enhanced quality of private label products have intensified competition with established brands. This study explores the factors influencing consumer preferences for private label versus branded coffee capsules in Portugal. Through expert interviews, perceptual mapping, and conjoint analysis, the results indicate that branded products are often associated with innovation and emotional appeal, while private labels are gaining recognition for their favorable price-quality ratio. |
| dirty | 0 |
| eu_rights_str_mv | embargoedAccess |
| format | masterThesis |
| fulltext.url.fl_str_mv | https://run.unl.pt/bitstreams/8798ae35-8ef5-42ef-8688-88e931d379ad/download |
| id | run_5ffd99dc4e254d3f60ae4e1fcb3ff178 |
| identifier.url.fl_str_mv | http://hdl.handle.net/10362/200341 |
| inst_facet_str | urn:organizationAcronym:unl{{{_:::_}}}Universidade Nova de Lisboa |
| instacron_str | unl |
| institution | Universidade Nova de Lisboa |
| instname_str | Universidade Nova de Lisboa |
| language | eng |
| network_acronym_str | run |
| network_name_str | Repositório Institucional da UNL |
| oai_identifier_str | oai:run.unl.pt:10362/200341 |
| organization_str_mv | urn:organizationAcronym:unl |
| person_str_mv | Sari, Filippo |
| publishDate | 2025 |
| repo_facet_str | urn:repositoryAcronym:run{{{_:::_}}}Repositório Institucional da UNL |
| reponame_str | Repositório Institucional da UNL |
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| service_str_mv | urn:repositoryAcronym:run |
| spelling | engengIn recent years, private labels have increasingly captured market share in the fast-moving consumer goods sector, particularly within the Portuguese coffee capsule market. Factors such as rising inflation, shifting consumer preferences, and the enhanced quality of private label products have intensified competition with established brands. This study explores the factors influencing consumer preferences for private label versus branded coffee capsules in Portugal. Through expert interviews, perceptual mapping, and conjoint analysis, the results indicate that branded products are often associated with innovation and emotional appeal, while private labels are gaining recognition for their favorable price-quality ratio.application/pdfengDoes Brand recognition outweigh price? Understanding consumer perceptions and preferences of private label vs. branded coffee capsulesAlternativeTitleengConsumer perception: a perceptual map of the Portuguese coffee capsule marketSari, FilippoLaghaie, ArashHostingInstitutionOrganizationalRUNe-mailmailto:run@unl.ptrun@unl.ptURNurn:tid:2041285952026-02-12T16:22:48Z2025-06-242025-06-242025-06-24T00:00:00ZHandlehttp://hdl.handle.net/10362/200341http://purl.org/coar/access_right/c_f1cfembargoed accessMarketing researchBrands perceptionConsumer behaviorCoffee capsule marketConjoint analysisPerceptual map1432169 bytesliteraturehttp://purl.org/coar/resource_type/c_bdccmaster thesis2025-06-24http://creativecommons.org/licenses/by/4.0/http://purl.org/coar/access_right/c_f1cfapplication/pdffulltexthttps://run.unl.pt/bitstreams/8798ae35-8ef5-42ef-8688-88e931d379ad/download |
| spellingShingle | Does Brand recognition outweigh price? Understanding consumer perceptions and preferences of private label vs. branded coffee capsules Sari, Filippo Marketing research Brands perception Consumer behavior Coffee capsule market Conjoint analysis Perceptual map |
| status | SINGLETON |
| subject.fl_str_mv | Marketing research Brands perception Consumer behavior Coffee capsule market Conjoint analysis Perceptual map |
| title | Does Brand recognition outweigh price? Understanding consumer perceptions and preferences of private label vs. branded coffee capsules |
| title_full | Does Brand recognition outweigh price? Understanding consumer perceptions and preferences of private label vs. branded coffee capsules |
| title_fullStr | Does Brand recognition outweigh price? Understanding consumer perceptions and preferences of private label vs. branded coffee capsules |
| title_full_unstemmed | Does Brand recognition outweigh price? Understanding consumer perceptions and preferences of private label vs. branded coffee capsules |
| title_short | Does Brand recognition outweigh price? Understanding consumer perceptions and preferences of private label vs. branded coffee capsules |
| title_sort | Does Brand recognition outweigh price? Understanding consumer perceptions and preferences of private label vs. branded coffee capsules |
| topic | Marketing research Brands perception Consumer behavior Coffee capsule market Conjoint analysis Perceptual map |
| topic_facet | Marketing research Brands perception Consumer behavior Coffee capsule market Conjoint analysis Perceptual map |
| url | http://hdl.handle.net/10362/200341 |
| visible | 1 |