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The internationalization plan of incompol: in-depth analysis of the United Kingdom

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Resumo:Incompol is a Portuguese metal stamping company that supplies, mainly, the automotive and household appliances industries. This appraisal comprehends an internationalization plan, aiming to determine the most viable country for Incompol’s expansion. In order to do so, an overview of the firm and its industries will be done, as well as a country clustering and ranking analysis. After performing an analysis of five potential expansion countries, France was the chosen target market. Finally, a marketing plan was conceived, and a financial forecast was performed to assess the feasibility of the advanced French internationalization.
Autores principais:Ramos, Ana Sofia Belo
Assunto:Incompol Internationalization International entry mode Export Metal stamping Household appliances industry Automotive industry Covid-19 pandemic Supply-shortage United Kingdom
Ano:2023
País:Portugal
Tipo de documento:dissertação de mestrado
Tipo de acesso:acesso embargado
Instituição associada:Universidade Nova de Lisboa
Idioma:inglês
Origem:Repositório Institucional da UNL

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