Publicação
The internationalisation case of fib: in-depth country analysis - Germany
| Resumo: | The purpose of this work project is to develop an internationalisation plan for FiB, a Portuguese SME. The market evaluation and selection were performed by using analytical approaches based on available secondary data. The international market selection was made by using preliminary screening techniques, the country clustering and ranking analysis, and an in-depth analysis of the countries with the greatest potential. France was the selected country to enter, through direct exporting with contracting. A business model and marketing plan were developed in order to support the strategic move. Finally, a financial forecast was performed, suggesting that the expansion project will be profitable and worthwhile. |
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| Autores principais: | Iap, Rita Maria Castelo Branco |
| Assunto: | Internationalisation strategy International market selection Strategic analysis Organic products Prickly pear |
| Ano: | 2021 |
| País: | Portugal |
| Tipo de documento: | dissertação de mestrado |
| Tipo de acesso: | acesso aberto |
| Instituição associada: | Universidade Nova de Lisboa |
| Idioma: | inglês |
| Origem: | Repositório Institucional da UNL |
| Resumo: | The purpose of this work project is to develop an internationalisation plan for FiB, a Portuguese SME. The market evaluation and selection were performed by using analytical approaches based on available secondary data. The international market selection was made by using preliminary screening techniques, the country clustering and ranking analysis, and an in-depth analysis of the countries with the greatest potential. France was the selected country to enter, through direct exporting with contracting. A business model and marketing plan were developed in order to support the strategic move. Finally, a financial forecast was performed, suggesting that the expansion project will be profitable and worthwhile. |
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