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Consulting lab: optimizing indie campers´ distance package strategy from a revenue management perspective

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Resumo:The recreational vehicle (RV) rental market is growing steadily. Indie Campers, founded in Portugal in 2013, provides RV rental and sales services. From a revenue management perspective, the goal of this project was to enhance Indie Campers’ online booking experience and ancillary product strategies for the rental business unit. This optimization aimed to elevate Indie Campers’ e-commerce capabilities, fostering increased revenues. Embracing Indie Campers’ preference for an empirical testing approach, the team developed practical strategic recommendations to refine the booking experience and the communication, pricing, and product strategies for ancillary products, the latter including distance packages, extras, and protection plans.
Autores principais:Mesquita, João Mota
Assunto:Strategy consulting Strategy E-commerce Ancillary products Rv rental International business
Ano:2024
País:Portugal
Tipo de documento:dissertação de mestrado
Tipo de acesso:acesso embargado
Instituição associada:Universidade Nova de Lisboa
Idioma:inglês
Origem:Repositório Institucional da UNL

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