Publication
What is the role of Corporate Social Responsibility (CSR) in society in the perspective of Millennials and how do they react to CSR practices as consumers?
| Summary: | As it grows older, the Millennial generation is gaining relevance for companies, especially when considering their demands and choices as consumers. But what is Millennials’ opinion with regard to Corporate Social Responsibility (CSR)? And how does the Millennial generation react to CSR initiatives by companies? Since CSR is gaining more importance nowadays, these are the main questions addressed by the present research. Based on primary data collected via semi-structured interviews and an online questionnaire, important implications from this working project are drawn. In theoretical terms, it highlights the different roles CSR assumes in society from the perspective of Millennials, underlining the importance the private sector to tackle today’s global challenges. At the managerial level, it illustrates the reactions to CSR practices of Millennial consumers. Millennials’ attitudes toward CSR are positive and the findings obtained recognize their willingness to change their consumption behavior when have access to information on companies’ CSR strategy. The majority of Millennials attributes to CSR a marketing role for the benefit of the company, while acknowledging the compliance of laws and regulations, and producing high-quality products/services as the main responsibilities of companies. Finally, Millennials believe corporations should strive for a holistic form of CSR, integrated in their core business, instead of a combination of CSR practices. If companies aim at attracting these customers effectively, they must take into consideration their expectations toward CSR, and invest in a proper CSR strategy. |
|---|---|
| Main Authors: | Barbeiro, Sofia Pereira |
| Subject: | Millennials Corporate social responsibility Attitudes Consumption behavior |
| Year: | 2016 |
| Country: | Portugal |
| Document type: | master thesis |
| Access type: | open access |
| Associated institution: | Universidade Nova de Lisboa |
| Language: | English |
| Origin: | Repositório Institucional da UNL |
| _version_ | 1868983702650880000 |
|---|---|
| author | Barbeiro, Sofia Pereira |
| author_facet | Barbeiro, Sofia Pereira |
| author_role | author |
| contributor_name_str_mv | Story, Joana Semal, Pierre RUN |
| country_str | PT |
| creators_json_txt | [{\"Person.name\":\"Barbeiro, Sofia Pereira\"}] |
| datacite.contributors.contributor.contributorName.fl_str_mv | Story, Joana Semal, Pierre RUN |
| datacite.creators.creator.creatorName.fl_str_mv | Barbeiro, Sofia Pereira |
| datacite.date.Accepted.fl_str_mv | 2016-06-01T00:00:00Z |
| datacite.date.available.fl_str_mv | 2016-08-04T12:50:29Z |
| datacite.date.embargoed.fl_str_mv | 2016-08-04T12:50:29Z |
| datacite.rights.fl_str_mv | http://purl.org/coar/access_right/c_abf2 |
| datacite.subjects.subject.fl_str_mv | Millennials Corporate social responsibility Attitudes Consumption behavior |
| datacite.titles.title.fl_str_mv | What is the role of Corporate Social Responsibility (CSR) in society in the perspective of Millennials and how do they react to CSR practices as consumers? |
| dc.contributor.none.fl_str_mv | Story, Joana Semal, Pierre RUN |
| dc.creator.none.fl_str_mv | Barbeiro, Sofia Pereira |
| dc.date.Accepted.fl_str_mv | 2016-06-01T00:00:00Z |
| dc.date.available.fl_str_mv | 2016-08-04T12:50:29Z |
| dc.date.embargoed.fl_str_mv | 2016-08-04T12:50:29Z |
| dc.format.none.fl_str_mv | application/pdf application/pdf |
| dc.identifier.none.fl_str_mv | http://hdl.handle.net/10362/18623 |
| dc.language.none.fl_str_mv | eng |
| dc.rights.none.fl_str_mv | http://purl.org/coar/access_right/c_abf2 |
| dc.subject.none.fl_str_mv | Millennials Corporate social responsibility Attitudes Consumption behavior |
| dc.title.fl_str_mv | What is the role of Corporate Social Responsibility (CSR) in society in the perspective of Millennials and how do they react to CSR practices as consumers? |
| dc.type.none.fl_str_mv | http://purl.org/coar/resource_type/c_bdcc |
| description | As it grows older, the Millennial generation is gaining relevance for companies, especially when considering their demands and choices as consumers. But what is Millennials’ opinion with regard to Corporate Social Responsibility (CSR)? And how does the Millennial generation react to CSR initiatives by companies? Since CSR is gaining more importance nowadays, these are the main questions addressed by the present research. Based on primary data collected via semi-structured interviews and an online questionnaire, important implications from this working project are drawn. In theoretical terms, it highlights the different roles CSR assumes in society from the perspective of Millennials, underlining the importance the private sector to tackle today’s global challenges. At the managerial level, it illustrates the reactions to CSR practices of Millennial consumers. Millennials’ attitudes toward CSR are positive and the findings obtained recognize their willingness to change their consumption behavior when have access to information on companies’ CSR strategy. The majority of Millennials attributes to CSR a marketing role for the benefit of the company, while acknowledging the compliance of laws and regulations, and producing high-quality products/services as the main responsibilities of companies. Finally, Millennials believe corporations should strive for a holistic form of CSR, integrated in their core business, instead of a combination of CSR practices. If companies aim at attracting these customers effectively, they must take into consideration their expectations toward CSR, and invest in a proper CSR strategy. |
| dirty | 0 |
| eu_rights_str_mv | openAccess |
| format | masterThesis |
| fulltext.url.fl_str_mv | https://run.unl.pt/bitstreams/bb41b7b1-82ba-4295-b4da-1f1f24ccb8ac/download |
| id | run_782eb0eb61482dd331d4e488a3ee226e |
| identifier.url.fl_str_mv | http://hdl.handle.net/10362/18623 |
| inst_facet_str | urn:organizationAcronym:unl{{{_:::_}}}Universidade Nova de Lisboa |
| instacron_str | unl |
| institution | Universidade Nova de Lisboa |
| instname_str | Universidade Nova de Lisboa |
| language | eng |
| network_acronym_str | run |
| network_name_str | Repositório Institucional da UNL |
| oai_identifier_str | oai:run.unl.pt:10362/18623 |
| organization_str_mv | urn:organizationAcronym:unl |
| person_str_mv | Barbeiro, Sofia Pereira |
| publishDate | 2016 |
| repo_facet_str | urn:repositoryAcronym:run{{{_:::_}}}Repositório Institucional da UNL |
| reponame_str | Repositório Institucional da UNL |
| repository_id_str | urn:repositoryAcronym:run |
| service_str_mv | urn:repositoryAcronym:run |
| spelling | engpt_PTAs it grows older, the Millennial generation is gaining relevance for companies, especially when considering their demands and choices as consumers. But what is Millennials’ opinion with regard to Corporate Social Responsibility (CSR)? And how does the Millennial generation react to CSR initiatives by companies? Since CSR is gaining more importance nowadays, these are the main questions addressed by the present research. Based on primary data collected via semi-structured interviews and an online questionnaire, important implications from this working project are drawn. In theoretical terms, it highlights the different roles CSR assumes in society from the perspective of Millennials, underlining the importance the private sector to tackle today’s global challenges. At the managerial level, it illustrates the reactions to CSR practices of Millennial consumers. Millennials’ attitudes toward CSR are positive and the findings obtained recognize their willingness to change their consumption behavior when have access to information on companies’ CSR strategy. The majority of Millennials attributes to CSR a marketing role for the benefit of the company, while acknowledging the compliance of laws and regulations, and producing high-quality products/services as the main responsibilities of companies. Finally, Millennials believe corporations should strive for a holistic form of CSR, integrated in their core business, instead of a combination of CSR practices. If companies aim at attracting these customers effectively, they must take into consideration their expectations toward CSR, and invest in a proper CSR strategy.application/pdfapplication/pdfpt_PTWhat is the role of Corporate Social Responsibility (CSR) in society in the perspective of Millennials and how do they react to CSR practices as consumers?Barbeiro, Sofia PereiraStory, JoanaSemal, PierreHostingInstitutionOrganizationalRUNe-mailmailto:run@unl.ptrun@unl.ptURNurn:tid:2015260932016-08-04T12:50:29Z2016-062016-062016-06-01T00:00:00ZHandlehttp://hdl.handle.net/10362/18623http://purl.org/coar/access_right/c_abf2open accessMillennialsCorporate social responsibilityAttitudesConsumption behavior735616 bytes976668 bytesliteraturehttp://purl.org/coar/resource_type/c_bdccmaster thesishttp://purl.org/coar/access_right/c_abf2application/pdffulltexthttps://run.unl.pt/bitstreams/bb41b7b1-82ba-4295-b4da-1f1f24ccb8ac/downloadhttp://purl.org/coar/access_right/c_abf2application/pdffulltexthttps://run.unl.pt/bitstreams/24ec4ac3-e29d-4e0a-8a82-b52496873e68/download |
| spellingShingle | What is the role of Corporate Social Responsibility (CSR) in society in the perspective of Millennials and how do they react to CSR practices as consumers? Barbeiro, Sofia Pereira Millennials Corporate social responsibility Attitudes Consumption behavior |
| status | SINGLETON |
| subject.fl_str_mv | Millennials Corporate social responsibility Attitudes Consumption behavior |
| title | What is the role of Corporate Social Responsibility (CSR) in society in the perspective of Millennials and how do they react to CSR practices as consumers? |
| title_full | What is the role of Corporate Social Responsibility (CSR) in society in the perspective of Millennials and how do they react to CSR practices as consumers? |
| title_fullStr | What is the role of Corporate Social Responsibility (CSR) in society in the perspective of Millennials and how do they react to CSR practices as consumers? |
| title_full_unstemmed | What is the role of Corporate Social Responsibility (CSR) in society in the perspective of Millennials and how do they react to CSR practices as consumers? |
| title_short | What is the role of Corporate Social Responsibility (CSR) in society in the perspective of Millennials and how do they react to CSR practices as consumers? |
| title_sort | What is the role of Corporate Social Responsibility (CSR) in society in the perspective of Millennials and how do they react to CSR practices as consumers? |
| topic | Millennials Corporate social responsibility Attitudes Consumption behavior |
| topic_facet | Millennials Corporate social responsibility Attitudes Consumption behavior |
| url | http://hdl.handle.net/10362/18623 |
| visible | 1 |