Publicação
Development of an assetless internationalization plan for 3DWAYS – outside in status quo analysis of 3DWAYS
| Resumo: | This thesis develops an internationalization strategy for 3DWAYS, a Portuguese supply chain management company, to expand into niche markets in Europe’s sustainable manufacturing sector. Utilizing an assetless model, 3DWAYS provides tailored solutions to clients addressing supply chain transparency, efficiency, and sustainability challenges. Combining internal and external analysis and competitive insights, Germany and the UK are identified as target markets in the medical technology and smart home niches. A go-to-market strategy details positioning, partnerships, and marketing initiatives, concluding in an implementation roadmap. A financial impact assessment quantifies incremental profits, offering actionable insights to establish 3DWAYS as a European supply chain intermediary. The project is structured into five chapters, beginning with an Inside-Out Status Quo analysis, followed by the Outside-In Status Quo, Selection of Target Countries and Niche Markets, Repositioning and Go-to-Market Strategy, and concluding with a Financial Assessment of key recommendations. This section focuses on Chapter 2: Outside-In Status Quo, the individual contribution, while the remaining chapters, which form the internationalization plan, are part of the group component. |
|---|---|
| Autores principais: | Neto, Francisca Garcia |
| Assunto: | Internationalization Market selection Go-to-market strategy Financial impact |
| Ano: | 2025 |
| País: | Portugal |
| Tipo de documento: | dissertação de mestrado |
| Tipo de acesso: | acesso aberto |
| Instituição associada: | Universidade Nova de Lisboa |
| Idioma: | inglês |
| Origem: | Repositório Institucional da UNL |
| _version_ | 1865920617100869632 |
|---|---|
| author | Neto, Francisca Garcia |
| author_facet | Neto, Francisca Garcia Neto, Francisca Garcia |
| author_role | author |
| contributor_name_str_mv | Pita, Miguel RUN |
| country_str | PT |
| creators_json_str | [{\"Person.name\":\"Neto, Francisca Garcia\"}] |
| datacite.contributors.contributor.contributorName.fl_str_mv | Pita, Miguel RUN |
| datacite.creators.creator.creatorName.fl_str_mv | Neto, Francisca Garcia |
| datacite.date.Accepted.fl_str_mv | 2025-01-24T00:00:00Z |
| datacite.date.available.fl_str_mv | 2025-08-11T07:42:17Z |
| datacite.date.embargoed.fl_str_mv | 2025-08-11T07:42:17Z |
| datacite.rights.fl_str_mv | http://purl.org/coar/access_right/c_abf2 |
| datacite.subjects.subject.fl_str_mv | Internationalization Market selection Go-to-market strategy Financial impact |
| datacite.titles.title.fl_str_mv | Development of an assetless internationalization plan for 3DWAYS – outside in status quo analysis of 3DWAYS |
| dc.contributor.none.fl_str_mv | Pita, Miguel RUN |
| dc.creator.none.fl_str_mv | Neto, Francisca Garcia |
| dc.date.Accepted.fl_str_mv | 2025-01-24T00:00:00Z |
| dc.date.available.fl_str_mv | 2025-08-11T07:42:17Z |
| dc.date.embargoed.fl_str_mv | 2025-08-11T07:42:17Z |
| dc.format.none.fl_str_mv | application/pdf |
| dc.identifier.none.fl_str_mv | http://hdl.handle.net/10362/186277 |
| dc.language.none.fl_str_mv | eng |
| dc.rights.none.fl_str_mv | http://purl.org/coar/access_right/c_abf2 |
| dc.subject.none.fl_str_mv | Internationalization Market selection Go-to-market strategy Financial impact |
| dc.title.fl_str_mv | Development of an assetless internationalization plan for 3DWAYS – outside in status quo analysis of 3DWAYS |
| dc.type.none.fl_str_mv | http://purl.org/coar/resource_type/c_bdcc |
| description | This thesis develops an internationalization strategy for 3DWAYS, a Portuguese supply chain management company, to expand into niche markets in Europe’s sustainable manufacturing sector. Utilizing an assetless model, 3DWAYS provides tailored solutions to clients addressing supply chain transparency, efficiency, and sustainability challenges. Combining internal and external analysis and competitive insights, Germany and the UK are identified as target markets in the medical technology and smart home niches. A go-to-market strategy details positioning, partnerships, and marketing initiatives, concluding in an implementation roadmap. A financial impact assessment quantifies incremental profits, offering actionable insights to establish 3DWAYS as a European supply chain intermediary. The project is structured into five chapters, beginning with an Inside-Out Status Quo analysis, followed by the Outside-In Status Quo, Selection of Target Countries and Niche Markets, Repositioning and Go-to-Market Strategy, and concluding with a Financial Assessment of key recommendations. This section focuses on Chapter 2: Outside-In Status Quo, the individual contribution, while the remaining chapters, which form the internationalization plan, are part of the group component. |
| dirty | 0 |
| eu_rights_str_mv | openAccess |
| format | masterThesis |
| fulltext.url.fl_str_mv | https://run.unl.pt/bitstreams/d3c6b1b6-c7f0-49b4-8a45-3247925a3a9b/download |
| id | run_7bd4a4635f71c8337d9b6ddd32401ec3 |
| identifier.url.fl_str_mv | http://hdl.handle.net/10362/186277 |
| instacron_str | unl |
| institution | Universidade Nova de Lisboa |
| instname_str | Universidade Nova de Lisboa |
| language | eng |
| network_acronym_str | run |
| network_name_str | Repositório Institucional da UNL |
| oai_identifier_str | oai:run.unl.pt:10362/186277 |
| organization_str_mv | urn:organizationAcronym:unl |
| person_str_mv | Neto, Francisca Garcia |
| publishDate | 2025 |
| reponame_str | Repositório Institucional da UNL |
| repository_id_str | urn:repositoryAcronym:run |
| service_str_mv | urn:repositoryAcronym:run |
| spelling | engpt_PTThis thesis develops an internationalization strategy for 3DWAYS, a Portuguese supply chain management company, to expand into niche markets in Europe’s sustainable manufacturing sector. Utilizing an assetless model, 3DWAYS provides tailored solutions to clients addressing supply chain transparency, efficiency, and sustainability challenges. Combining internal and external analysis and competitive insights, Germany and the UK are identified as target markets in the medical technology and smart home niches. A go-to-market strategy details positioning, partnerships, and marketing initiatives, concluding in an implementation roadmap. A financial impact assessment quantifies incremental profits, offering actionable insights to establish 3DWAYS as a European supply chain intermediary. The project is structured into five chapters, beginning with an Inside-Out Status Quo analysis, followed by the Outside-In Status Quo, Selection of Target Countries and Niche Markets, Repositioning and Go-to-Market Strategy, and concluding with a Financial Assessment of key recommendations. This section focuses on Chapter 2: Outside-In Status Quo, the individual contribution, while the remaining chapters, which form the internationalization plan, are part of the group component.application/pdfpt_PTDevelopment of an assetless internationalization plan for 3DWAYS – outside in status quo analysis of 3DWAYSNeto, Francisca GarciaPita, MiguelHostingInstitutionOrganizationalRUNe-mailmailto:run@unl.ptrun@unl.ptURNurn:tid:2039620792025-08-11T07:42:17Z2025-01-242024-12-172025-01-24T00:00:00ZHandlehttp://hdl.handle.net/10362/186277http://purl.org/coar/access_right/c_abf2open accessInternationalizationMarket selectionGo-to-market strategyFinancial impact7736034 bytesliteraturehttp://purl.org/coar/resource_type/c_bdccmaster thesishttp://purl.org/coar/access_right/c_abf2application/pdffulltexthttps://run.unl.pt/bitstreams/d3c6b1b6-c7f0-49b4-8a45-3247925a3a9b/download |
| spellingShingle | Development of an assetless internationalization plan for 3DWAYS – outside in status quo analysis of 3DWAYS Development of an assetless internationalization plan for 3DWAYS – outside in status quo analysis of 3DWAYS Neto, Francisca Garcia Internationalization Market selection Go-to-market strategy Financial impact Neto, Francisca Garcia Internationalization Market selection Go-to-market strategy Financial impact |
| status | NEW |
| subject.fl_str_mv | Internationalization Market selection Go-to-market strategy Financial impact |
| title | Development of an assetless internationalization plan for 3DWAYS – outside in status quo analysis of 3DWAYS |
| title_full | Development of an assetless internationalization plan for 3DWAYS – outside in status quo analysis of 3DWAYS |
| title_fullStr | Development of an assetless internationalization plan for 3DWAYS – outside in status quo analysis of 3DWAYS Development of an assetless internationalization plan for 3DWAYS – outside in status quo analysis of 3DWAYS |
| title_full_unstemmed | Development of an assetless internationalization plan for 3DWAYS – outside in status quo analysis of 3DWAYS Development of an assetless internationalization plan for 3DWAYS – outside in status quo analysis of 3DWAYS |
| title_short | Development of an assetless internationalization plan for 3DWAYS – outside in status quo analysis of 3DWAYS |
| title_sort | Development of an assetless internationalization plan for 3DWAYS – outside in status quo analysis of 3DWAYS |
| topic | Internationalization Market selection Go-to-market strategy Financial impact |
| topic_facet | Internationalization Market selection Go-to-market strategy Financial impact |
| url | http://hdl.handle.net/10362/186277 |
| visible | 1 |