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the environmental attitude behavior GAP: the case of travel choices on the Rome- Milan route

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Resumo:This research aims at advancing the theoretical knowledge of the attitude-behavior gap through a case study on the intermodal transport competition between rail and air travel on the Rome – Milan route. Primary quantitative data analysis has been used as a tool to provide actionable strategic suggestions to HSR companies competing on the Italian market, such as targeted marketing campaigns and intermodal synergies. The focus is on the internal factors that cause behaviors in consumers and the statistical analyses support the link between sustainable attitudes and sustainable behaviors. The results are relevant for both theory and practice and constitute a novel application of VBN and TPB theory to the Italian travel and transportation industry.
Autores principais:Napoleoni, Tommaso
Assunto:Transportation industry Sustainability awareness Consumer behavior Attitude-behavior gap
Ano:2025
País:Portugal
Tipo de documento:dissertação de mestrado
Tipo de acesso:acesso aberto
Instituição associada:Universidade Nova de Lisboa
Idioma:inglês
Origem:Repositório Institucional da UNL

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