Publicação
Internationalization field lab: pontual software solutions - in-depth analysis of Germany
| Resumo: | This thesis consists of the development of an internationalization plan for Pontual Software Solutions, a medium-sized Portuguese company. This paper explores the International Market Selection process for the software industry, investigating the main differences from other industries. Moreover, it provides an in-depth analysis of Germany, one of the potential markets obtained from the country clustering and ranking, detailing its characteristics on four dimensions: contacts, competition, overall sales potential and market entry conditions. This analysis aims at evaluating the most promising market so that an international entry strategy, marketing plan and financial forecast can be developed. |
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| Autores principais: | Cardoso, Sandra Rafaela Lopes |
| Assunto: | International business Strategy Market selection Smes Germany Software industry |
| Ano: | 2022 |
| País: | Portugal |
| Tipo de documento: | dissertação de mestrado |
| Tipo de acesso: | acesso aberto |
| Instituição associada: | Universidade Nova de Lisboa |
| Idioma: | inglês |
| Origem: | Repositório Institucional da UNL |
| Resumo: | This thesis consists of the development of an internationalization plan for Pontual Software Solutions, a medium-sized Portuguese company. This paper explores the International Market Selection process for the software industry, investigating the main differences from other industries. Moreover, it provides an in-depth analysis of Germany, one of the potential markets obtained from the country clustering and ranking, detailing its characteristics on four dimensions: contacts, competition, overall sales potential and market entry conditions. This analysis aims at evaluating the most promising market so that an international entry strategy, marketing plan and financial forecast can be developed. |
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