Publicação
Internationalization field lab: pontual software solutions - in-depth analysis of Germany
| Resumo: | This thesis consists of the development of an internationalization plan for Pontual Software Solutions, a medium-sized Portuguese company. This paper explores the International Market Selection process for the software industry, investigating the main differences from other industries. Moreover, it provides an in-depth analysis of Germany, one of the potential markets obtained from the country clustering and ranking, detailing its characteristics on four dimensions: contacts, competition, overall sales potential and market entry conditions. This analysis aims at evaluating the most promising market so that an international entry strategy, marketing plan and financial forecast can be developed. |
|---|---|
| Autores principais: | Cardoso, Sandra Rafaela Lopes |
| Assunto: | International business Strategy Market selection Smes Germany Software industry |
| Ano: | 2022 |
| País: | Portugal |
| Tipo de documento: | dissertação de mestrado |
| Tipo de acesso: | acesso aberto |
| Instituição associada: | Universidade Nova de Lisboa |
| Idioma: | inglês |
| Origem: | Repositório Institucional da UNL |
| _version_ | 1868414447514550272 |
|---|---|
| author | Cardoso, Sandra Rafaela Lopes |
| author_facet | Cardoso, Sandra Rafaela Lopes |
| author_role | author |
| contributor_name_str_mv | Gomes, Emanuel Sousa, Gonçalo Cordeiro de RUN |
| country_str | PT |
| creators_json_txt | [{\"Person.name\":\"Cardoso, Sandra Rafaela Lopes\"}] |
| datacite.contributors.contributor.contributorName.fl_str_mv | Gomes, Emanuel Sousa, Gonçalo Cordeiro de RUN |
| datacite.creators.creator.creatorName.fl_str_mv | Cardoso, Sandra Rafaela Lopes |
| datacite.date.Accepted.fl_str_mv | 2022-01-19T00:00:00Z |
| datacite.date.available.fl_str_mv | 2024-12-17T01:31:49Z |
| datacite.date.embargoed.fl_str_mv | 2024-12-17T01:31:49Z |
| datacite.rights.fl_str_mv | http://purl.org/coar/access_right/c_abf2 |
| datacite.subjects.subject.fl_str_mv | International business Strategy Market selection Smes Germany Software industry |
| datacite.titles.title.fl_str_mv | Internationalization field lab: pontual software solutions - in-depth analysis of Germany |
| dc.contributor.none.fl_str_mv | Gomes, Emanuel Sousa, Gonçalo Cordeiro de RUN |
| dc.creator.none.fl_str_mv | Cardoso, Sandra Rafaela Lopes |
| dc.date.Accepted.fl_str_mv | 2022-01-19T00:00:00Z |
| dc.date.available.fl_str_mv | 2024-12-17T01:31:49Z |
| dc.date.embargoed.fl_str_mv | 2024-12-17T01:31:49Z |
| dc.format.none.fl_str_mv | application/pdf |
| dc.identifier.none.fl_str_mv | http://hdl.handle.net/10362/139347 |
| dc.language.none.fl_str_mv | eng |
| dc.rights.none.fl_str_mv | http://purl.org/coar/access_right/c_abf2 |
| dc.subject.none.fl_str_mv | International business Strategy Market selection Smes Germany Software industry |
| dc.title.fl_str_mv | Internationalization field lab: pontual software solutions - in-depth analysis of Germany |
| dc.type.none.fl_str_mv | http://purl.org/coar/resource_type/c_bdcc |
| description | This thesis consists of the development of an internationalization plan for Pontual Software Solutions, a medium-sized Portuguese company. This paper explores the International Market Selection process for the software industry, investigating the main differences from other industries. Moreover, it provides an in-depth analysis of Germany, one of the potential markets obtained from the country clustering and ranking, detailing its characteristics on four dimensions: contacts, competition, overall sales potential and market entry conditions. This analysis aims at evaluating the most promising market so that an international entry strategy, marketing plan and financial forecast can be developed. |
| dirty | 0 |
| eu_rights_str_mv | openAccess |
| format | masterThesis |
| fulltext.url.fl_str_mv | https://run.unl.pt/bitstreams/9f819749-ed93-4a0d-b9df-2b00552c8829/download |
| funding.funder.alternateName_str_mv | FCT |
| funding.funder.identifier_str_mv | http://doi.org/10.13039/501100001871 |
| funding.funder.name_str_mv | Fundação para a Ciência e a Tecnologia |
| funding.name_str_mv | 6817 - DCRRNI ID |
| id | run_80e8c1556c2bc99bcffabf8f44da5d3e |
| identifier.url.fl_str_mv | http://hdl.handle.net/10362/139347 |
| instacron_str | unl |
| institution | Universidade Nova de Lisboa |
| instname_str | Universidade Nova de Lisboa |
| language | eng |
| network_acronym_str | run |
| network_name_str | Repositório Institucional da UNL |
| oai_identifier_str | oai:run.unl.pt:10362/139347 |
| organization_str_mv | urn:organizationAcronym:unl |
| person_str_mv | Cardoso, Sandra Rafaela Lopes |
| publishDate | 2022 |
| reponame_str | Repositório Institucional da UNL |
| repository_id_str | urn:repositoryAcronym:run |
| service_str_mv | urn:repositoryAcronym:run |
| spelling | engpt_PTThis thesis consists of the development of an internationalization plan for Pontual Software Solutions, a medium-sized Portuguese company. This paper explores the International Market Selection process for the software industry, investigating the main differences from other industries. Moreover, it provides an in-depth analysis of Germany, one of the potential markets obtained from the country clustering and ranking, detailing its characteristics on four dimensions: contacts, competition, overall sales potential and market entry conditions. This analysis aims at evaluating the most promising market so that an international entry strategy, marketing plan and financial forecast can be developed.application/pdfpt_PTInternationalization field lab: pontual software solutions - in-depth analysis of GermanyCardoso, Sandra Rafaela LopesGomes, EmanuelSousa, Gonçalo Cordeiro deHostingInstitutionOrganizationalRUNe-mailmailto:run@unl.ptrun@unl.ptURNurn:tid:2029989242024-12-17T01:31:49Z2022-01-192021-12-172022-01-19T00:00:00ZHandlehttp://hdl.handle.net/10362/139347http://purl.org/coar/access_right/c_abf2open accessInternational businessStrategyMarket selectionSmesGermanySoftware industry3020862 bytesFundação para a Ciência e a TecnologiaNova School of Business and Economics6817 - DCRRNI IDCrossref Funder IDhttp://doi.org/10.13039/501100001871literaturehttp://purl.org/coar/resource_type/c_bdccmaster thesishttp://purl.org/coar/access_right/c_abf2application/pdffulltexthttps://run.unl.pt/bitstreams/9f819749-ed93-4a0d-b9df-2b00552c8829/download |
| spellingShingle | Internationalization field lab: pontual software solutions - in-depth analysis of Germany Cardoso, Sandra Rafaela Lopes International business Strategy Market selection Smes Germany Software industry |
| status | SINGLETON |
| subject.fl_str_mv | International business Strategy Market selection Smes Germany Software industry |
| title | Internationalization field lab: pontual software solutions - in-depth analysis of Germany |
| title_full | Internationalization field lab: pontual software solutions - in-depth analysis of Germany |
| title_fullStr | Internationalization field lab: pontual software solutions - in-depth analysis of Germany |
| title_full_unstemmed | Internationalization field lab: pontual software solutions - in-depth analysis of Germany |
| title_short | Internationalization field lab: pontual software solutions - in-depth analysis of Germany |
| title_sort | Internationalization field lab: pontual software solutions - in-depth analysis of Germany |
| topic | International business Strategy Market selection Smes Germany Software industry |
| topic_facet | International business Strategy Market selection Smes Germany Software industry |
| url | http://hdl.handle.net/10362/139347 |
| visible | 1 |