Detalhes bibliográficos
| Resumo: | This master thesis studies the most appropriate entry mode to Cuba for Vicaima and its subsequent stages of internationalization. I analyze the general business environment in Cuba and the attractiveness of the interior door industry in Cuba with a Pestle analysis and 5 forces of Porter, respectively, and we define the company’s organizational resource platform. I also study the pros and cons of diverse internationalization modes and concluded that a successive stage model approach is the most suitable for SME companies like Vicaima. I conclude that Vicaima should start its internationalization mode with Indirect Exportation and evolve into a servicing facility. |
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| Autores principais: | Resende, Pedro Miguel Oliveira Atão |
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| Assunto: | Internationalization plan Vicaima Entry modes Cuba Hotel industry |
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| Ano: | 2017 |
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| País: | Portugal |
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| Tipo de documento: | dissertação de mestrado |
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| Tipo de acesso: | acesso aberto |
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| Instituição associada: | Universidade Nova de Lisboa |
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| Idioma: | inglês |
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| Origem: | Repositório Institucional da UNL |
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