Publicação
A consulting lab on Galp´s strategic pathways for heat pumps, solar panels and wallboxes: a national benchmarking analysis
| Resumo: | This project proposes a combined methodology, merging consulting and academic best practices, to redefine Galp’s strategy for residential energy equipment. Insights were generated by considering Galp’s current strategies and goals, competitors’ practices, market trends, and the preferences of electricity decision-makers. Following a structured approach, the team hypothesised and tested improvement initiatives, enabling the identification of eight priority ones. For these, a final roadmap was developed to provide Galp with clear strategies to enhance market competitiveness and align with consumer preferences in the energy sector. |
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| Autores principais: | Lourenço, Maria Margarida Pais de Carvalho Martinho |
| Assunto: | Strategy Consulting project Strategic roadmap Energy sector Market research Consumer preferences Market trends Benchmarking Solar panel Heat pump Wallbox |
| Ano: | 2025 |
| País: | Portugal |
| Tipo de documento: | dissertação de mestrado |
| Tipo de acesso: | acesso embargado |
| Instituição associada: | Universidade Nova de Lisboa |
| Idioma: | inglês |
| Origem: | Repositório Institucional da UNL |
| Resumo: | This project proposes a combined methodology, merging consulting and academic best practices, to redefine Galp’s strategy for residential energy equipment. Insights were generated by considering Galp’s current strategies and goals, competitors’ practices, market trends, and the preferences of electricity decision-makers. Following a structured approach, the team hypothesised and tested improvement initiatives, enabling the identification of eight priority ones. For these, a final roadmap was developed to provide Galp with clear strategies to enhance market competitiveness and align with consumer preferences in the energy sector. |
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