Publication
How can Mercedes stay relevant to the future consumer generations as a luxury automotive brand
| Summary: | In the fast-paced luxury automobile market, iconic luxury automakers like Mercedes-Benz face the challenge of adapting to technological innovations without compromising their core identity while competing with younger tech-focused brands. As generational factors gain increasing significance, understanding how to stay relevant next to future generations becomes fundamental for the brand’s future survival. Through quantitative research on 108 respondents, the study concluded that the coming generation seems to have inherited some ideas and perceptions. At the same time, Gen Z seems more demanding and expects technology integration into traditional luxury values but is not as excited about the industry’s electrification. |
|---|---|
| Main Authors: | Lobo, Leonor Príncipe Rosado Camacho |
| Subject: | Mercedes-Benz Luxury Luxury automotive industry Future Motorsport Innovation Generation z |
| Year: | 2024 |
| Country: | Portugal |
| Document type: | master thesis |
| Access type: | embargoed access |
| Associated institution: | Universidade Nova de Lisboa |
| Language: | English |
| Origin: | Repositório Institucional da UNL |
| _version_ | 1868983351092707328 |
|---|---|
| author | Lobo, Leonor Príncipe Rosado Camacho |
| author_facet | Lobo, Leonor Príncipe Rosado Camacho |
| author_role | author |
| contributor_name_str_mv | Pinkhasov, Michael RUN |
| country_str | PT |
| creators_json_txt | [{\"Person.name\":\"Lobo, Leonor Príncipe Rosado Camacho\"}] |
| datacite.contributors.contributor.contributorName.fl_str_mv | Pinkhasov, Michael RUN |
| datacite.creators.creator.creatorName.fl_str_mv | Lobo, Leonor Príncipe Rosado Camacho |
| datacite.date.Accepted.fl_str_mv | 2024-01-16T00:00:00Z |
| datacite.date.available.fl_str_mv | 2027-01-16T00:00:00Z |
| datacite.date.embargoed.fl_str_mv | 2027-01-16T00:00:00Z |
| datacite.rights.fl_str_mv | http://purl.org/coar/access_right/c_f1cf |
| datacite.subjects.subject.fl_str_mv | Mercedes-Benz Luxury Luxury automotive industry Future Motorsport Innovation Generation z |
| datacite.titles.title.fl_str_mv | How can Mercedes stay relevant to the future consumer generations as a luxury automotive brand |
| dc.contributor.none.fl_str_mv | Pinkhasov, Michael RUN |
| dc.creator.none.fl_str_mv | Lobo, Leonor Príncipe Rosado Camacho |
| dc.date.Accepted.fl_str_mv | 2024-01-16T00:00:00Z |
| dc.date.available.fl_str_mv | 2027-01-16T00:00:00Z |
| dc.date.embargoed.fl_str_mv | 2027-01-16T00:00:00Z |
| dc.format.none.fl_str_mv | application/pdf |
| dc.identifier.none.fl_str_mv | http://hdl.handle.net/10362/173568 |
| dc.language.none.fl_str_mv | eng |
| dc.rights.none.fl_str_mv | http://purl.org/coar/access_right/c_f1cf |
| dc.subject.none.fl_str_mv | Mercedes-Benz Luxury Luxury automotive industry Future Motorsport Innovation Generation z |
| dc.title.fl_str_mv | How can Mercedes stay relevant to the future consumer generations as a luxury automotive brand |
| dc.type.none.fl_str_mv | http://purl.org/coar/resource_type/c_bdcc |
| description | In the fast-paced luxury automobile market, iconic luxury automakers like Mercedes-Benz face the challenge of adapting to technological innovations without compromising their core identity while competing with younger tech-focused brands. As generational factors gain increasing significance, understanding how to stay relevant next to future generations becomes fundamental for the brand’s future survival. Through quantitative research on 108 respondents, the study concluded that the coming generation seems to have inherited some ideas and perceptions. At the same time, Gen Z seems more demanding and expects technology integration into traditional luxury values but is not as excited about the industry’s electrification. |
| dirty | 0 |
| eu_rights_str_mv | embargoedAccess |
| format | masterThesis |
| fulltext.url.fl_str_mv | https://run.unl.pt/bitstreams/014bace6-18cb-455b-a3c8-068a7dd84d48/download |
| id | run_8db0dabb6e00fc84caeb3dd1aabf7be2 |
| identifier.url.fl_str_mv | http://hdl.handle.net/10362/173568 |
| inst_facet_str | urn:organizationAcronym:unl{{{_:::_}}}Universidade Nova de Lisboa |
| instacron_str | unl |
| institution | Universidade Nova de Lisboa |
| instname_str | Universidade Nova de Lisboa |
| language | eng |
| network_acronym_str | run |
| network_name_str | Repositório Institucional da UNL |
| oai_identifier_str | oai:run.unl.pt:10362/173568 |
| organization_str_mv | urn:organizationAcronym:unl |
| person_str_mv | Lobo, Leonor Príncipe Rosado Camacho |
| publishDate | 2024 |
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| reponame_str | Repositório Institucional da UNL |
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| spelling | engpt_PTIn the fast-paced luxury automobile market, iconic luxury automakers like Mercedes-Benz face the challenge of adapting to technological innovations without compromising their core identity while competing with younger tech-focused brands. As generational factors gain increasing significance, understanding how to stay relevant next to future generations becomes fundamental for the brand’s future survival. Through quantitative research on 108 respondents, the study concluded that the coming generation seems to have inherited some ideas and perceptions. At the same time, Gen Z seems more demanding and expects technology integration into traditional luxury values but is not as excited about the industry’s electrification.application/pdfpt_PTHow can Mercedes stay relevant to the future consumer generations as a luxury automotive brandLobo, Leonor Príncipe Rosado CamachoPinkhasov, MichaelHostingInstitutionOrganizationalRUNe-mailmailto:run@unl.ptrun@unl.ptURNurn:tid:2036014242024-01-162024-01-162027-01-16T00:00:00Z2024-01-16T00:00:00ZHandlehttp://hdl.handle.net/10362/173568http://purl.org/coar/access_right/c_f1cfembargoed accessMercedes-BenzLuxuryLuxury automotive industryFutureMotorsportInnovationGeneration z3629487 bytesliteraturehttp://purl.org/coar/resource_type/c_bdccmaster thesishttp://purl.org/coar/access_right/c_f1cfapplication/pdffulltexthttps://run.unl.pt/bitstreams/014bace6-18cb-455b-a3c8-068a7dd84d48/download |
| spellingShingle | How can Mercedes stay relevant to the future consumer generations as a luxury automotive brand Lobo, Leonor Príncipe Rosado Camacho Mercedes-Benz Luxury Luxury automotive industry Future Motorsport Innovation Generation z |
| status | SINGLETON |
| subject.fl_str_mv | Mercedes-Benz Luxury Luxury automotive industry Future Motorsport Innovation Generation z |
| title | How can Mercedes stay relevant to the future consumer generations as a luxury automotive brand |
| title_full | How can Mercedes stay relevant to the future consumer generations as a luxury automotive brand |
| title_fullStr | How can Mercedes stay relevant to the future consumer generations as a luxury automotive brand |
| title_full_unstemmed | How can Mercedes stay relevant to the future consumer generations as a luxury automotive brand |
| title_short | How can Mercedes stay relevant to the future consumer generations as a luxury automotive brand |
| title_sort | How can Mercedes stay relevant to the future consumer generations as a luxury automotive brand |
| topic | Mercedes-Benz Luxury Luxury automotive industry Future Motorsport Innovation Generation z |
| topic_facet | Mercedes-Benz Luxury Luxury automotive industry Future Motorsport Innovation Generation z |
| url | http://hdl.handle.net/10362/173568 |
| visible | 1 |