Publicação

Everis’ Internationalization strategy to the Nordic market

Ver documento

Detalhes bibliográficos
Resumo:This essay is a case study on a potential internationalization by everis, an IT consultancy multinational company into the European Nordic Market. It was made an analysis about the company and the consulting industry in the Scandinavian Countries in order to perceive which strategy should be implemented to successfully enter the Nordic Market. On a close insight assessment regarding the company’s core business; it is acknowledgeable that a near shore model allocation service would be cost-effective as the company would achieve a competitive advantage over national and international seeded companies resulting from a lower structure cost.
Autores principais:Amorim, Sílvia Mariana de Lima Forte dos Santos
Assunto:Opportunity Internationalization competitive advantage, and growth
Ano:2013
País:Portugal
Tipo de documento:dissertação de mestrado
Tipo de acesso:acesso aberto
Instituição associada:Universidade Nova de Lisboa
Idioma:inglês
Origem:Repositório Institucional da UNL

Registos relacionados

Registos relacionados