Publicação
The internationalization of Vila Galé to the South of Brazil
| Resumo: | This working project will consist in the study of an internationalization plan of Vila Galé to the South of Brazil, focusing on a new model for the company: the Vila Galé Express. A company profile is traced, as well its goals and strategies. Aligning a complete definition of the Express type hotel with several internal and external analysis aiming the South of Brazil, it was possible to elaborate an entry strategy and assess its financial viability, concluding that an Investment in the South needs to be cautious while, at the same time, fast and efficient or it won’t be sustainable. |
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| Autores principais: | Gusmão, Guilherme Paiva Lapas de |
| Assunto: | South of Brazil Portuguese Hotels Express Hotels |
| Ano: | 2014 |
| País: | Portugal |
| Tipo de documento: | dissertação de mestrado |
| Tipo de acesso: | acesso aberto |
| Instituição associada: | Universidade Nova de Lisboa |
| Idioma: | inglês |
| Origem: | Repositório Institucional da UNL |
| Resumo: | This working project will consist in the study of an internationalization plan of Vila Galé to the South of Brazil, focusing on a new model for the company: the Vila Galé Express. A company profile is traced, as well its goals and strategies. Aligning a complete definition of the Express type hotel with several internal and external analysis aiming the South of Brazil, it was possible to elaborate an entry strategy and assess its financial viability, concluding that an Investment in the South needs to be cautious while, at the same time, fast and efficient or it won’t be sustainable. |
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