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The internationalization of Vila Galé to the South of Brazil

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Resumo:This working project will consist in the study of an internationalization plan of Vila Galé to the South of Brazil, focusing on a new model for the company: the Vila Galé Express. A company profile is traced, as well its goals and strategies. Aligning a complete definition of the Express type hotel with several internal and external analysis aiming the South of Brazil, it was possible to elaborate an entry strategy and assess its financial viability, concluding that an Investment in the South needs to be cautious while, at the same time, fast and efficient or it won’t be sustainable.
Autores principais:Gusmão, Guilherme Paiva Lapas de
Assunto:South of Brazil Portuguese Hotels Express Hotels
Ano:2014
País:Portugal
Tipo de documento:dissertação de mestrado
Tipo de acesso:acesso aberto
Instituição associada:Universidade Nova de Lisboa
Idioma:inglês
Origem:Repositório Institucional da UNL

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