Publication
The road to autonomy: exploring the strategic enablers behind the adoption of highly automated trucks (SAE-level 4) by current and prospective Daimler Truck fleet customers
| Summary: | This work project explores the strategic enablers driving the adoption of highly automated trucks (SAE-Level 4) amongst Daimler Truck’s current and prospective fleet customers. Based on qualitative expert interviews and a quantitative survey, this study applies established innovation and technology adoption theories to investigate key factors such as fleet profile, company characteristics, technological infrastructure, operational use-cases, and trust and user acceptance, thus defining the impact of these variables on autonomous truck adoption. The findings are highly informative about the expectations of Daimler Truck’s partners and provide actionable insights to advance autonomous trucking within the freight industry. |
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| Main Authors: | Hanenberg, Jasper Henk |
| Subject: | Autonomous trucking Daimler truck SAE-level 4 Automation Highly automated trucks Strategic enablers Technology adoption Logistics Transportation |
| Year: | 2025 |
| Country: | Portugal |
| Document type: | master thesis |
| Access type: | embargoed access |
| Associated institution: | Universidade Nova de Lisboa |
| Language: | English |
| Origin: | Repositório Institucional da UNL |
| Summary: | This work project explores the strategic enablers driving the adoption of highly automated trucks (SAE-Level 4) amongst Daimler Truck’s current and prospective fleet customers. Based on qualitative expert interviews and a quantitative survey, this study applies established innovation and technology adoption theories to investigate key factors such as fleet profile, company characteristics, technological infrastructure, operational use-cases, and trust and user acceptance, thus defining the impact of these variables on autonomous truck adoption. The findings are highly informative about the expectations of Daimler Truck’s partners and provide actionable insights to advance autonomous trucking within the freight industry. |
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