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Samsung field lab Voids: demand forecasting for consumer electronic goods - a transformer-based deep learning approach

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Resumo:VOIDS is a data science student entrepreneurial project that aims to integrate marketing into demand planning, helping companies to achieve the most accurate way of planning and shaping future demand. The following work applies this vision in a lean agile start-up framework, implementing state-of-the-art deep learning time series forecasting techniques for the global consumer electronic brand Samsung. This work implements Google AI’s Temporal Fusion Transformer to forecast demand. Novel algorithms then optimize forecasts related to Samsung’s operational processes and context and benchmark against a customized measure of accuracy, achieving a 11,4-pp. absolute increase. Further, applicability to demand shaping is discussed.
Autores principais:Wandersleb, Tobias Theodor
Assunto:Marketing Forecasting Machine learning Python Business analytics Digital transformation Deep learning Demand planning Consumer electronics Lean startup
Ano:2022
País:Portugal
Tipo de documento:dissertação de mestrado
Tipo de acesso:acesso embargado
Instituição associada:Universidade Nova de Lisboa
Idioma:inglês
Origem:Repositório Institucional da UNL
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author Wandersleb, Tobias Theodor
author_facet Wandersleb, Tobias Theodor
author_role author
contributor_name_str_mv Han, Qiwei
Meixedo, Bonifácio
RUN
country_str PT
creators_json_txt [{\"Person.name\":\"Wandersleb, Tobias Theodor\"}]
datacite.contributors.contributor.contributorName.fl_str_mv Han, Qiwei
Meixedo, Bonifácio
RUN
datacite.creators.creator.creatorName.fl_str_mv Wandersleb, Tobias Theodor
datacite.date.Accepted.fl_str_mv 2022-01-21T00:00:00Z
datacite.date.available.fl_str_mv 2027-12-17T00:00:00Z
datacite.date.embargoed.fl_str_mv 2027-12-17T00:00:00Z
datacite.rights.fl_str_mv http://purl.org/coar/access_right/c_f1cf
datacite.subjects.subject.fl_str_mv Marketing
Forecasting
Machine learning
Python
Business analytics
Digital transformation
Deep learning
Demand planning
Consumer electronics
Lean startup
datacite.titles.title.fl_str_mv Samsung field lab Voids: demand forecasting for consumer electronic goods - a transformer-based deep learning approach
dc.contributor.none.fl_str_mv Han, Qiwei
Meixedo, Bonifácio
RUN
dc.creator.none.fl_str_mv Wandersleb, Tobias Theodor
dc.date.Accepted.fl_str_mv 2022-01-21T00:00:00Z
dc.date.available.fl_str_mv 2027-12-17T00:00:00Z
dc.date.embargoed.fl_str_mv 2027-12-17T00:00:00Z
dc.format.none.fl_str_mv application/pdf
dc.identifier.none.fl_str_mv http://hdl.handle.net/10362/140130
dc.language.none.fl_str_mv eng
dc.rights.none.fl_str_mv http://purl.org/coar/access_right/c_f1cf
dc.subject.none.fl_str_mv Marketing
Forecasting
Machine learning
Python
Business analytics
Digital transformation
Deep learning
Demand planning
Consumer electronics
Lean startup
dc.title.fl_str_mv Samsung field lab Voids: demand forecasting for consumer electronic goods - a transformer-based deep learning approach
dc.type.none.fl_str_mv http://purl.org/coar/resource_type/c_bdcc
description VOIDS is a data science student entrepreneurial project that aims to integrate marketing into demand planning, helping companies to achieve the most accurate way of planning and shaping future demand. The following work applies this vision in a lean agile start-up framework, implementing state-of-the-art deep learning time series forecasting techniques for the global consumer electronic brand Samsung. This work implements Google AI’s Temporal Fusion Transformer to forecast demand. Novel algorithms then optimize forecasts related to Samsung’s operational processes and context and benchmark against a customized measure of accuracy, achieving a 11,4-pp. absolute increase. Further, applicability to demand shaping is discussed.
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funder_facet_str_mv FCT{{{_:::_}}}Fundação para a Ciência e a Tecnologia
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funding.funder.identifier_str_mv http://doi.org/10.13039/501100001871
funding.funder.name_str_mv Fundação para a Ciência e a Tecnologia
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institution Universidade Nova de Lisboa
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person_str_mv Wandersleb, Tobias Theodor
publishDate 2022
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reponame_str Repositório Institucional da UNL
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spelling engpt_PTVOIDS is a data science student entrepreneurial project that aims to integrate marketing into demand planning, helping companies to achieve the most accurate way of planning and shaping future demand. The following work applies this vision in a lean agile start-up framework, implementing state-of-the-art deep learning time series forecasting techniques for the global consumer electronic brand Samsung. This work implements Google AI’s Temporal Fusion Transformer to forecast demand. Novel algorithms then optimize forecasts related to Samsung’s operational processes and context and benchmark against a customized measure of accuracy, achieving a 11,4-pp. absolute increase. Further, applicability to demand shaping is discussed.application/pdfpt_PTSamsung field lab Voids: demand forecasting for consumer electronic goods - a transformer-based deep learning approachWandersleb, Tobias TheodorHan, QiweiMeixedo, BonifácioHostingInstitutionOrganizationalRUNe-mailmailto:run@unl.ptrun@unl.ptURNurn:tid:2029974802022-01-212021-12-172027-12-17T00:00:00Z2022-01-21T00:00:00ZHandlehttp://hdl.handle.net/10362/140130http://purl.org/coar/access_right/c_f1cfembargoed accessMarketingForecastingMachine learningPythonBusiness analyticsDigital transformationDeep learningDemand planningConsumer electronicsLean startup30584063 bytesFundação para a Ciência e a TecnologiaNova School of Business and Economics6817 - DCRRNI IDCrossref Funder IDhttp://doi.org/10.13039/501100001871literaturehttp://purl.org/coar/resource_type/c_bdccmaster thesishttp://purl.org/coar/access_right/c_f1cfapplication/pdffulltexthttps://run.unl.pt/bitstreams/ea748245-d381-46d1-9439-fa596f36fdba/download
spellingShingle Samsung field lab Voids: demand forecasting for consumer electronic goods - a transformer-based deep learning approach
Wandersleb, Tobias Theodor
Marketing
Forecasting
Machine learning
Python
Business analytics
Digital transformation
Deep learning
Demand planning
Consumer electronics
Lean startup
status SINGLETON
subject.fl_str_mv Marketing
Forecasting
Machine learning
Python
Business analytics
Digital transformation
Deep learning
Demand planning
Consumer electronics
Lean startup
title Samsung field lab Voids: demand forecasting for consumer electronic goods - a transformer-based deep learning approach
title_full Samsung field lab Voids: demand forecasting for consumer electronic goods - a transformer-based deep learning approach
title_fullStr Samsung field lab Voids: demand forecasting for consumer electronic goods - a transformer-based deep learning approach
title_full_unstemmed Samsung field lab Voids: demand forecasting for consumer electronic goods - a transformer-based deep learning approach
title_short Samsung field lab Voids: demand forecasting for consumer electronic goods - a transformer-based deep learning approach
title_sort Samsung field lab Voids: demand forecasting for consumer electronic goods - a transformer-based deep learning approach
topic Marketing
Forecasting
Machine learning
Python
Business analytics
Digital transformation
Deep learning
Demand planning
Consumer electronics
Lean startup
topic_facet Marketing
Forecasting
Machine learning
Python
Business analytics
Digital transformation
Deep learning
Demand planning
Consumer electronics
Lean startup
url http://hdl.handle.net/10362/140130
visible 1