Publication
Exploring a Formula 1 team’s business opportunities within the esports market: An analysis conducted on behalf of Aston Martin Aramco Cognizant Formula 1 Team
| Summary: | Due to a rapidly growing esports scene, new business opportunities are emerging. Using the example of AMF1, this work addresses a research gap concerning esports market structure and diverse business opportunities for non-endemic companies. Hence, academic literature and market research are methodically assessed using Porter's Five Forces and a competitive land scape analysis. A developed esports ecosystem provides a basis to develop potential business opportunities. Analyzing the stakeholders of the ecosystem and trends, various business opportunities for AMF1 are identified. These are categorized into three commercial commitment levels. Most suitable initiatives for AMF1 are evaluated and demonstrated in a six-year roadmap. |
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| Main Authors: | Rødahl, Hans |
| Subject: | Aston Martin Formula 1 Team Esports Ecosystem Market characteristics Porter’s Five Forces Trends Business opportunities SWOT Roadmap |
| Year: | 2023 |
| Country: | Portugal |
| Document type: | master thesis |
| Access type: | embargoed access |
| Associated institution: | Universidade Nova de Lisboa |
| Language: | English |
| Origin: | Repositório Institucional da UNL |
| Summary: | Due to a rapidly growing esports scene, new business opportunities are emerging. Using the example of AMF1, this work addresses a research gap concerning esports market structure and diverse business opportunities for non-endemic companies. Hence, academic literature and market research are methodically assessed using Porter's Five Forces and a competitive land scape analysis. A developed esports ecosystem provides a basis to develop potential business opportunities. Analyzing the stakeholders of the ecosystem and trends, various business opportunities for AMF1 are identified. These are categorized into three commercial commitment levels. Most suitable initiatives for AMF1 are evaluated and demonstrated in a six-year roadmap. |
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