Publicação
Navigating intimacy: exploring the multifaceted factors shaping the decision-making for condom adoption among younger generations in Portugal
| Resumo: | This Master’s Thesis investigates the concerning decline in condom usage among young people in Portugal, contributing to an alarming rise in sexually transmitted diseases. The research takes a methodical approach to explore the variables impacting the decision-making regarding condom adoption. Through market research techniques such as Perceptual Maps and Conjoint Analysis, the conducting surveys provide a comprehensive analysis regarding consumer perceptions and preferences among Portuguese young adults. The main findings aim to give actionable insights for public health campaigns, aspiring to reverse the falling trend in condom usage and mitigating the associated public health risks among younger generations in Portugal. |
|---|---|
| Autores principais: | Everard, Marta Macedo de Lara |
| Assunto: | Marketing Marketing research Conjoint analysis Perceptual maps Consumer perceptions Condom market Consumer preferences Condom usage |
| Ano: | 2024 |
| País: | Portugal |
| Tipo de documento: | dissertação de mestrado |
| Tipo de acesso: | acesso aberto |
| Instituição associada: | Universidade Nova de Lisboa |
| Idioma: | inglês |
| Origem: | Repositório Institucional da UNL |
| _version_ | 1868984124455256064 |
|---|---|
| author | Everard, Marta Macedo de Lara |
| author_facet | Everard, Marta Macedo de Lara |
| author_role | author |
| contributor_name_str_mv | Schmitt, Daniela RUN |
| country_str | PT |
| creators_json_txt | [{\"Person.name\":\"Everard, Marta Macedo de Lara\"}] |
| datacite.contributors.contributor.contributorName.fl_str_mv | Schmitt, Daniela RUN |
| datacite.creators.creator.creatorName.fl_str_mv | Everard, Marta Macedo de Lara |
| datacite.date.Accepted.fl_str_mv | 2024-01-23T00:00:00Z |
| datacite.date.available.fl_str_mv | 2025-02-24T11:29:37Z |
| datacite.date.embargoed.fl_str_mv | 2025-02-24T11:29:37Z |
| datacite.rights.fl_str_mv | http://purl.org/coar/access_right/c_abf2 |
| datacite.subjects.subject.fl_str_mv | Marketing Marketing research Conjoint analysis Perceptual maps Consumer perceptions Condom market Consumer preferences Condom usage |
| datacite.titles.title.fl_str_mv | Navigating intimacy: exploring the multifaceted factors shaping the decision-making for condom adoption among younger generations in Portugal |
| dc.contributor.none.fl_str_mv | Schmitt, Daniela RUN |
| dc.creator.none.fl_str_mv | Everard, Marta Macedo de Lara |
| dc.date.Accepted.fl_str_mv | 2024-01-23T00:00:00Z |
| dc.date.available.fl_str_mv | 2025-02-24T11:29:37Z |
| dc.date.embargoed.fl_str_mv | 2025-02-24T11:29:37Z |
| dc.format.none.fl_str_mv | application/pdf |
| dc.identifier.none.fl_str_mv | http://hdl.handle.net/10362/179651 |
| dc.language.none.fl_str_mv | eng |
| dc.rights.none.fl_str_mv | http://purl.org/coar/access_right/c_abf2 |
| dc.subject.none.fl_str_mv | Marketing Marketing research Conjoint analysis Perceptual maps Consumer perceptions Condom market Consumer preferences Condom usage |
| dc.title.fl_str_mv | Navigating intimacy: exploring the multifaceted factors shaping the decision-making for condom adoption among younger generations in Portugal |
| dc.type.none.fl_str_mv | http://purl.org/coar/resource_type/c_bdcc |
| description | This Master’s Thesis investigates the concerning decline in condom usage among young people in Portugal, contributing to an alarming rise in sexually transmitted diseases. The research takes a methodical approach to explore the variables impacting the decision-making regarding condom adoption. Through market research techniques such as Perceptual Maps and Conjoint Analysis, the conducting surveys provide a comprehensive analysis regarding consumer perceptions and preferences among Portuguese young adults. The main findings aim to give actionable insights for public health campaigns, aspiring to reverse the falling trend in condom usage and mitigating the associated public health risks among younger generations in Portugal. |
| dirty | 0 |
| eu_rights_str_mv | openAccess |
| format | masterThesis |
| fulltext.url.fl_str_mv | https://run.unl.pt/bitstreams/93a778da-2fad-4452-a303-ac80e66e485a/download |
| id | run_a46500a9121045c904c8ad4eefd6008e |
| identifier.url.fl_str_mv | http://hdl.handle.net/10362/179651 |
| inst_facet_str | urn:organizationAcronym:unl{{{_:::_}}}Universidade Nova de Lisboa |
| instacron_str | unl |
| institution | Universidade Nova de Lisboa |
| instname_str | Universidade Nova de Lisboa |
| language | eng |
| network_acronym_str | run |
| network_name_str | Repositório Institucional da UNL |
| oai_identifier_str | oai:run.unl.pt:10362/179651 |
| organization_str_mv | urn:organizationAcronym:unl |
| person_str_mv | Everard, Marta Macedo de Lara |
| publishDate | 2024 |
| repo_facet_str | urn:repositoryAcronym:run{{{_:::_}}}Repositório Institucional da UNL |
| reponame_str | Repositório Institucional da UNL |
| repository_id_str | urn:repositoryAcronym:run |
| service_str_mv | urn:repositoryAcronym:run |
| spelling | engpt_PTThis Master’s Thesis investigates the concerning decline in condom usage among young people in Portugal, contributing to an alarming rise in sexually transmitted diseases. The research takes a methodical approach to explore the variables impacting the decision-making regarding condom adoption. Through market research techniques such as Perceptual Maps and Conjoint Analysis, the conducting surveys provide a comprehensive analysis regarding consumer perceptions and preferences among Portuguese young adults. The main findings aim to give actionable insights for public health campaigns, aspiring to reverse the falling trend in condom usage and mitigating the associated public health risks among younger generations in Portugal.application/pdfpt_PTNavigating intimacy: exploring the multifaceted factors shaping the decision-making for condom adoption among younger generations in PortugalEverard, Marta Macedo de LaraSchmitt, DanielaHostingInstitutionOrganizationalRUNe-mailmailto:run@unl.ptrun@unl.ptURNurn:tid:2038656422025-02-24T11:29:37Z2024-01-232024-01-222024-01-23T00:00:00ZHandlehttp://hdl.handle.net/10362/179651http://purl.org/coar/access_right/c_abf2open accessMarketingMarketing researchConjoint analysisPerceptual mapsConsumer perceptionsCondom marketConsumer preferencesCondom usage2414526 bytesliteraturehttp://purl.org/coar/resource_type/c_bdccmaster thesishttp://purl.org/coar/access_right/c_abf2application/pdffulltexthttps://run.unl.pt/bitstreams/93a778da-2fad-4452-a303-ac80e66e485a/download |
| spellingShingle | Navigating intimacy: exploring the multifaceted factors shaping the decision-making for condom adoption among younger generations in Portugal Everard, Marta Macedo de Lara Marketing Marketing research Conjoint analysis Perceptual maps Consumer perceptions Condom market Consumer preferences Condom usage |
| status | SINGLETON |
| subject.fl_str_mv | Marketing Marketing research Conjoint analysis Perceptual maps Consumer perceptions Condom market Consumer preferences Condom usage |
| title | Navigating intimacy: exploring the multifaceted factors shaping the decision-making for condom adoption among younger generations in Portugal |
| title_full | Navigating intimacy: exploring the multifaceted factors shaping the decision-making for condom adoption among younger generations in Portugal |
| title_fullStr | Navigating intimacy: exploring the multifaceted factors shaping the decision-making for condom adoption among younger generations in Portugal |
| title_full_unstemmed | Navigating intimacy: exploring the multifaceted factors shaping the decision-making for condom adoption among younger generations in Portugal |
| title_short | Navigating intimacy: exploring the multifaceted factors shaping the decision-making for condom adoption among younger generations in Portugal |
| title_sort | Navigating intimacy: exploring the multifaceted factors shaping the decision-making for condom adoption among younger generations in Portugal |
| topic | Marketing Marketing research Conjoint analysis Perceptual maps Consumer perceptions Condom market Consumer preferences Condom usage |
| topic_facet | Marketing Marketing research Conjoint analysis Perceptual maps Consumer perceptions Condom market Consumer preferences Condom usage |
| url | http://hdl.handle.net/10362/179651 |
| visible | 1 |