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Navigating intimacy: exploring the multifaceted factors shaping the decision-making for condom adoption among younger generations in Portugal

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Detalhes bibliográficos
Resumo:This Master’s Thesis investigates the concerning decline in condom usage among young people in Portugal, contributing to an alarming rise in sexually transmitted diseases. The research takes a methodical approach to explore the variables impacting the decision-making regarding condom adoption. Through market research techniques such as Perceptual Maps and Conjoint Analysis, the conducting surveys provide a comprehensive analysis regarding consumer perceptions and preferences among Portuguese young adults. The main findings aim to give actionable insights for public health campaigns, aspiring to reverse the falling trend in condom usage and mitigating the associated public health risks among younger generations in Portugal.
Autores principais:Everard, Marta Macedo de Lara
Assunto:Marketing Marketing research Conjoint analysis Perceptual maps Consumer perceptions Condom market Consumer preferences Condom usage
Ano:2024
País:Portugal
Tipo de documento:dissertação de mestrado
Tipo de acesso:acesso aberto
Instituição associada:Universidade Nova de Lisboa
Idioma:inglês
Origem:Repositório Institucional da UNL

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