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Psychological determinants of sustainable consumer behavior - the role of pride in sustainable fashion consumption

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Resumo:The fashion industry’s environmental impact has spurred interest in sustainable fashion, emphasizing the need to address the attitude-behavior gap. This paper constitutes part of broader research investigating how coupling environmental claims with emotional appeals influences purchase intentions for sustainable fashion, specifically focusing on the emotion of pride. The study undertook a quantitative, survey-based experimental design with 123 respondents. Results revealed mixed findings, as the pride manipulation failed to induce a significant difference in the intended emotion. The findings highlight the complexity of isolating specific emotions and underscore the need for future research on its nuanced role in promoting sustainable consumption.
Autores principais:Fromell, Emma
Assunto:Sustainable consumer behavior Sustainable fashion Emotional appeal Purchase intention Environmental claim Advertisement Pride appeal
Ano:2025
País:Portugal
Tipo de documento:dissertação de mestrado
Tipo de acesso:acesso aberto
Instituição associada:Universidade Nova de Lisboa
Idioma:inglês
Origem:Repositório Institucional da UNL

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