Publicação
Business in practice learnings of innovation strategist
| Resumo: | This dissertation combines personal reflection and firm analysis under the title “Innovation Strategist learnings go BTS: Behind the Scenes of BTS Co.” Its main objective was to analyze how the firm performed in business simulation and support discussion with academic learnings while emphasizing on three business functions: Strategy, Innovation and Finance, and aims to bring the light on the experiences of an executive member by evaluating two critical incidents during the period of simulation. I will discuss two incidents that I experienced as a Director of Innovation, my approach towards them, my learnings, and lessons that will remain with me in my future endeavors |
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| Autores principais: | Jain, Priyanka |
| Assunto: | Marketing Innovation Strategy and international business Sales Apply theory in practice Business simulation Develop a business strategy Managing a business Reflective practice Sustainability and esg Team dynamics Working in teams |
| Ano: | 2022 |
| País: | Portugal |
| Tipo de documento: | dissertação de mestrado |
| Tipo de acesso: | acesso aberto |
| Instituição associada: | Universidade Nova de Lisboa |
| Idioma: | inglês |
| Origem: | Repositório Institucional da UNL |
| Resumo: | This dissertation combines personal reflection and firm analysis under the title “Innovation Strategist learnings go BTS: Behind the Scenes of BTS Co.” Its main objective was to analyze how the firm performed in business simulation and support discussion with academic learnings while emphasizing on three business functions: Strategy, Innovation and Finance, and aims to bring the light on the experiences of an executive member by evaluating two critical incidents during the period of simulation. I will discuss two incidents that I experienced as a Director of Innovation, my approach towards them, my learnings, and lessons that will remain with me in my future endeavors |
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