Publicação
Corporate fleet electrification: evaluate the opportunity and create a go-to-market strategy for a utility to enter this segment
| Resumo: | In line with its commitment to contribute to climate goals and its electromobility strategy, EDP has an important role to play in the growing fleet electrification market in Portugal and Spain. To succeed, the company will need to design a high-service model to create brand awareness, build customer loyalty and develop and maintain a distinct asset. Many of the management tools and techniques available to business leaders have been designed to meet the challenges of products, not services. EDP needs to leverage new tools driven by a strong culture for its service-oriented business to achieve excellence. |
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| Autores principais: | Portron, Emile Jacob |
| Assunto: | Electromobility Corporate Fleet Service Excellence Utility Company CEMS MIM |
| Ano: | 2022 |
| País: | Portugal |
| Tipo de documento: | dissertação de mestrado |
| Tipo de acesso: | acesso embargado |
| Instituição associada: | Universidade Nova de Lisboa |
| Idioma: | inglês |
| Origem: | Repositório Institucional da UNL |
| Resumo: | In line with its commitment to contribute to climate goals and its electromobility strategy, EDP has an important role to play in the growing fleet electrification market in Portugal and Spain. To succeed, the company will need to design a high-service model to create brand awareness, build customer loyalty and develop and maintain a distinct asset. Many of the management tools and techniques available to business leaders have been designed to meet the challenges of products, not services. EDP needs to leverage new tools driven by a strong culture for its service-oriented business to achieve excellence. |
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