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Internationalisation plan for imeguisa Portugal - in-depth analysis of Czech Republic, Mexico, Poland, Slovenia, and Turkey and Lr on international market selection, and international entry mode selection

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Resumo:This paper investigates an internationalisation strategy for Imeguisa Portugal, an SME focused on developing and producing intralogistics solutions. Data provided by the company, and data collected from databases were incorporated, organised, and analysed to generate new information. After the company, industry, and country analyses, Mexico was determined to have the highest potential as a target market. Exportation was deemed the most suitable entry strategy. Although the company may not currently be in the best position to internationalise, we believe that if Imeguisa follows the plan hereby outlined, it can succeed beyond national borders.
Autores principais:Wuschko, Thomas Wilhelm
Assunto:Internationalisation plan Market selection Entry modes Marketing plan Financial forecast Strategy
Ano:2023
País:Portugal
Tipo de documento:dissertação de mestrado
Tipo de acesso:acesso aberto
Instituição associada:Universidade Nova de Lisboa
Idioma:inglês
Origem:Repositório Institucional da UNL

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