Publicação
The impact of coronavirus on consumer behaviour in supermarket goods: the use of retail platforms/applications
| Resumo: | The pandemic leads the world today and changed the consumer behaviour in numerous ways. The consumers were almost forced to change their habits immediately. Regarding the world economy, the pandemic is heading towards a global recession since March 2020. In this master thesis the objective is to study the impact of coronavirus in the consumer behaviour, more precisely in the supermarket goods. It is presented an empirical study within a real e-commerce usage context. Data were analysed with SEM/PLS method. The results indicate that behavioural intention and risk have a positive and significant impact on behavioural use, i.e., they are determinants of intention to use retail e-commerce platforms. |
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| Autores principais: | Sequeira, Filipa Alexandra dos Santos |
| Assunto: | COVID-19 consumer behaviour e-commerce supermarket goods adoption model comércio eletrónico comportamento do consumidor bens de supermercado modelo adoção SDG 8 - Decent work and economic growth SDG 9 - Industry, innovation and infrastructure SDG 8 - Trabalho decente e crescimento economico SDG 9 - Inovação infraestrutura |
| Ano: | 2022 |
| País: | Portugal |
| Tipo de documento: | dissertação de mestrado |
| Tipo de acesso: | acesso aberto |
| Instituição associada: | Universidade Nova de Lisboa |
| Idioma: | inglês |
| Origem: | Repositório Institucional da UNL |
| Resumo: | The pandemic leads the world today and changed the consumer behaviour in numerous ways. The consumers were almost forced to change their habits immediately. Regarding the world economy, the pandemic is heading towards a global recession since March 2020. In this master thesis the objective is to study the impact of coronavirus in the consumer behaviour, more precisely in the supermarket goods. It is presented an empirical study within a real e-commerce usage context. Data were analysed with SEM/PLS method. The results indicate that behavioural intention and risk have a positive and significant impact on behavioural use, i.e., they are determinants of intention to use retail e-commerce platforms. |
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