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A meta‐analysis on the psychological and behavioral consequences of nostalgia

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Resumo:While previous research suggests that nostalgia can stimulate future-oriented motivation and goal pursuit, the presence of conflicting findings complicate our understanding of the psychological and behavioral consequences of nostalgia. This study introduces and empirically validates a theoretical framework for nostalgia through a meta-analysis of 90 effect sizes and 9757 aggregate samples from 22 experimental studies. Our findings enrich understanding of the effects of nostalgia, showing that compared to a control, nostalgia enhances consumers' sense of pleasantness, self-continuity, attitudes, and behavioral intentions. We also identify several moderators that shape the effects of nostalgia, namely nostalgia activators, culture, and individual characteristics. Intriguingly, stronger behavioral intentions manifest in response to nostalgic events (rather than objects), realistic (over nonrealistic) scenarios, visual (as opposed to textual) priming, and female-majority (vs. male-majority) samples. However, we observe that long-term (vs. short-term) oriented cultures exhibit diminished nostalgia effects. Furthermore, we find no significant variations in responses based on age (older vs. younger), type of nostalgic experience (personal vs. collective), and sample type (students vs. nonstudents). Collectively, our meta-analysis reveals the intricate dynamics of nostalgia, emphasizing its profound impact on consumer behavior as shaped by moderators such as nostalgia activators, culture, and individual characteristics, thereby providing a multifaceted and nuanced understanding of nostalgia.
Autores principais:Santini, Fernando de Oliveira
Outros Autores:Lim, Weng Marc; Ladeira, Wagner Junior; Pinto, Diego Costa; Herter, Márcia M.; Rasul, Tareq
Assunto:attitudes behavioral intentions meta‐analysis nostalgia nostalgia appraisals pleasantness self‐continuity Applied Psychology Marketing SDG 3 - Good Health and Well-being SDG 12 - Responsible Consumption and Production
Ano:2023
País:Portugal
Tipo de documento:artigo
Tipo de acesso:acesso aberto
Instituição associada:Universidade Nova de Lisboa
Idioma:inglês
Origem:Repositório Institucional da UNL

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