Publicação
Shopper pathway discovery in cashierless stores: a process mining approach
| Resumo: | In recent years, the retail industry has undergone a drastic transformation due to the use of the latest technologies. An example of a revolutionary supermarket is Nova & Go, a store that was established by Jerónimo Martins. The present thesis addresses an important challenge relating to improving the daily operations of this Lab store. The analysis of event log data provided valuable insights into the customer journey within the store. |
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| Autores principais: | Chaves, Maria Pais dos Reis Delgado |
| Assunto: | Customer journey Data mining Management information systems Process mining Retail 4.0 |
| Ano: | 2023 |
| País: | Portugal |
| Tipo de documento: | dissertação de mestrado |
| Tipo de acesso: | acesso aberto |
| Instituição associada: | Universidade Nova de Lisboa |
| Idioma: | inglês |
| Origem: | Repositório Institucional da UNL |
| Resumo: | In recent years, the retail industry has undergone a drastic transformation due to the use of the latest technologies. An example of a revolutionary supermarket is Nova & Go, a store that was established by Jerónimo Martins. The present thesis addresses an important challenge relating to improving the daily operations of this Lab store. The analysis of event log data provided valuable insights into the customer journey within the store. |
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