Publicação
Key considerations for entering the coffee shop market in Lisbon: exploring consumer preferences and perceptions: the impact of ambience on customer loyalty
| Resumo: | The coffee shop market in Lisbon is highly competitive, with numerous established players and evolving consumer preferences. New entrants face the challenge of identifying the key attributes that will ensure their success in this dynamic environment. This study aims to explore and identify the most important factors influencing consumer decisions, providing insights for a new coffee shop entering the market. Through a literature review, conjoint analysis, and perceptual mapping, we assess outdoor seating, parking availability, menu variety, pricing, ambience and environment. The findings offer actionable recommendations for establishing a strong brand presence and competing effectively in Lisbon’s coffee shop market. |
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| Autores principais: | Castellini, Arianna |
| Assunto: | Coffee shop Lisbon Conjoint analysis Perceptual maps |
| Ano: | 2025 |
| País: | Portugal |
| Tipo de documento: | dissertação de mestrado |
| Tipo de acesso: | acesso aberto |
| Instituição associada: | Universidade Nova de Lisboa |
| Idioma: | inglês |
| Origem: | Repositório Institucional da UNL |
| Resumo: | The coffee shop market in Lisbon is highly competitive, with numerous established players and evolving consumer preferences. New entrants face the challenge of identifying the key attributes that will ensure their success in this dynamic environment. This study aims to explore and identify the most important factors influencing consumer decisions, providing insights for a new coffee shop entering the market. Through a literature review, conjoint analysis, and perceptual mapping, we assess outdoor seating, parking availability, menu variety, pricing, ambience and environment. The findings offer actionable recommendations for establishing a strong brand presence and competing effectively in Lisbon’s coffee shop market. |
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