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The case of Jacquemus business expansion in Asia: focus on Hong Kong market

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Resumo:This Work Project explores the market potential for luxury brand Jacquemus in Asia. Analyzing Jacquemus' strategic operations and offering insights into the rapidly evolving Asian Luxury Market, the paper delves into the strategic opportunity for Asian market expansion. Assessing a complete dataset covering Asian nations the Work Project contributes to understanding the most suitable target country market in Asia. In conclusion, implementing a detailed analysis of Hong Kong, Shanghai (China) and Singapore markets, it comes out that the latter is the most attractive option for Jacquemus, thanks to its flourishing economy, attractive luxury market and openness to new trends.
Autores principais:Baffi, Alessandro
Assunto:Hong Kong Jacquemus Business expansion Asia Luxury Branding
Ano:2024
País:Portugal
Tipo de documento:dissertação de mestrado
Tipo de acesso:acesso aberto
Instituição associada:Universidade Nova de Lisboa
Idioma:inglês
Origem:Repositório Institucional da UNL

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