Publicação
Does transparency pay? the influence of the Nutri-score on consumers- purchase intention, attitude towards brand, and green perceived value
| Resumo: | The Nutri-Score is a front-of-pack, summary nutrition label gaining momentum in Europe. Using a mainly German sample, the online experiment conducted for this study aims to investigate the effect the Nutri-Score has on consumers’ purchase intention, attitude towards brand, and green perceived value, and if it differs for private label brands and manufacturer brands. The results suggest no statistically significant effect of the Nutri-Score on the mentioned constructs, but they reaffirm that manufacturer brands compared to private label brands have a competitive advantage when it comes to consumers’ perceptions. |
|---|---|
| Autores principais: | Pape, Paul Niklas |
| Assunto: | Marketing Strategic management Purchase intention Nutri-score |
| Ano: | 2022 |
| País: | Portugal |
| Tipo de documento: | dissertação de mestrado |
| Tipo de acesso: | acesso aberto |
| Instituição associada: | Universidade Nova de Lisboa |
| Idioma: | inglês |
| Origem: | Repositório Institucional da UNL |
| _version_ | 1868982686000873472 |
|---|---|
| author | Pape, Paul Niklas |
| author_facet | Pape, Paul Niklas |
| author_role | author |
| contributor_name_str_mv | Silveira, Catherine da RUN |
| country_str | PT |
| creators_json_txt | [{\"Person.name\":\"Pape, Paul Niklas\"}] |
| datacite.contributors.contributor.contributorName.fl_str_mv | Silveira, Catherine da RUN |
| datacite.creators.creator.creatorName.fl_str_mv | Pape, Paul Niklas |
| datacite.date.Accepted.fl_str_mv | 2022-01-17T00:00:00Z |
| datacite.date.available.fl_str_mv | 2022-07-27T09:59:02Z |
| datacite.date.embargoed.fl_str_mv | 2022-07-27T09:59:02Z |
| datacite.rights.fl_str_mv | http://purl.org/coar/access_right/c_abf2 |
| datacite.subjects.subject.fl_str_mv | Marketing Strategic management Purchase intention Nutri-score |
| datacite.titles.title.fl_str_mv | Does transparency pay? the influence of the Nutri-score on consumers- purchase intention, attitude towards brand, and green perceived value |
| dc.contributor.none.fl_str_mv | Silveira, Catherine da RUN |
| dc.creator.none.fl_str_mv | Pape, Paul Niklas |
| dc.date.Accepted.fl_str_mv | 2022-01-17T00:00:00Z |
| dc.date.available.fl_str_mv | 2022-07-27T09:59:02Z |
| dc.date.embargoed.fl_str_mv | 2022-07-27T09:59:02Z |
| dc.format.none.fl_str_mv | application/pdf |
| dc.identifier.none.fl_str_mv | http://hdl.handle.net/10362/142464 |
| dc.language.none.fl_str_mv | eng |
| dc.rights.none.fl_str_mv | http://purl.org/coar/access_right/c_abf2 |
| dc.subject.none.fl_str_mv | Marketing Strategic management Purchase intention Nutri-score |
| dc.title.fl_str_mv | Does transparency pay? the influence of the Nutri-score on consumers- purchase intention, attitude towards brand, and green perceived value |
| dc.type.none.fl_str_mv | http://purl.org/coar/resource_type/c_bdcc |
| description | The Nutri-Score is a front-of-pack, summary nutrition label gaining momentum in Europe. Using a mainly German sample, the online experiment conducted for this study aims to investigate the effect the Nutri-Score has on consumers’ purchase intention, attitude towards brand, and green perceived value, and if it differs for private label brands and manufacturer brands. The results suggest no statistically significant effect of the Nutri-Score on the mentioned constructs, but they reaffirm that manufacturer brands compared to private label brands have a competitive advantage when it comes to consumers’ perceptions. |
| dirty | 0 |
| eu_rights_str_mv | openAccess |
| format | masterThesis |
| fulltext.url.fl_str_mv | https://run.unl.pt/bitstreams/74465591-ab7d-4f4f-8ad0-3dbd902ff352/download |
| id | run_caecb3ed80c082f3872effcf098eefd1 |
| identifier.url.fl_str_mv | http://hdl.handle.net/10362/142464 |
| inst_facet_str | urn:organizationAcronym:unl{{{_:::_}}}Universidade Nova de Lisboa |
| instacron_str | unl |
| institution | Universidade Nova de Lisboa |
| instname_str | Universidade Nova de Lisboa |
| language | eng |
| network_acronym_str | run |
| network_name_str | Repositório Institucional da UNL |
| oai_identifier_str | oai:run.unl.pt:10362/142464 |
| organization_str_mv | urn:organizationAcronym:unl |
| person_str_mv | Pape, Paul Niklas |
| publishDate | 2022 |
| repo_facet_str | urn:repositoryAcronym:run{{{_:::_}}}Repositório Institucional da UNL |
| reponame_str | Repositório Institucional da UNL |
| repository_id_str | urn:repositoryAcronym:run |
| service_str_mv | urn:repositoryAcronym:run |
| spelling | engpt_PTThe Nutri-Score is a front-of-pack, summary nutrition label gaining momentum in Europe. Using a mainly German sample, the online experiment conducted for this study aims to investigate the effect the Nutri-Score has on consumers’ purchase intention, attitude towards brand, and green perceived value, and if it differs for private label brands and manufacturer brands. The results suggest no statistically significant effect of the Nutri-Score on the mentioned constructs, but they reaffirm that manufacturer brands compared to private label brands have a competitive advantage when it comes to consumers’ perceptions.application/pdfpt_PTDoes transparency pay? the influence of the Nutri-score on consumers- purchase intention, attitude towards brand, and green perceived valuePape, Paul NiklasSilveira, Catherine daHostingInstitutionOrganizationalRUNe-mailmailto:run@unl.ptrun@unl.ptURNurn:tid:2030215092022-07-27T09:59:02Z2022-01-172021-12-172022-01-17T00:00:00ZHandlehttp://hdl.handle.net/10362/142464http://purl.org/coar/access_right/c_abf2open accessMarketingStrategic managementPurchase intentionNutri-score1719878 bytesliteraturehttp://purl.org/coar/resource_type/c_bdccmaster thesishttp://purl.org/coar/access_right/c_abf2application/pdffulltexthttps://run.unl.pt/bitstreams/74465591-ab7d-4f4f-8ad0-3dbd902ff352/download |
| spellingShingle | Does transparency pay? the influence of the Nutri-score on consumers- purchase intention, attitude towards brand, and green perceived value Pape, Paul Niklas Marketing Strategic management Purchase intention Nutri-score |
| status | SINGLETON |
| subject.fl_str_mv | Marketing Strategic management Purchase intention Nutri-score |
| title | Does transparency pay? the influence of the Nutri-score on consumers- purchase intention, attitude towards brand, and green perceived value |
| title_full | Does transparency pay? the influence of the Nutri-score on consumers- purchase intention, attitude towards brand, and green perceived value |
| title_fullStr | Does transparency pay? the influence of the Nutri-score on consumers- purchase intention, attitude towards brand, and green perceived value |
| title_full_unstemmed | Does transparency pay? the influence of the Nutri-score on consumers- purchase intention, attitude towards brand, and green perceived value |
| title_short | Does transparency pay? the influence of the Nutri-score on consumers- purchase intention, attitude towards brand, and green perceived value |
| title_sort | Does transparency pay? the influence of the Nutri-score on consumers- purchase intention, attitude towards brand, and green perceived value |
| topic | Marketing Strategic management Purchase intention Nutri-score |
| topic_facet | Marketing Strategic management Purchase intention Nutri-score |
| url | http://hdl.handle.net/10362/142464 |
| visible | 1 |