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Chatbot design factors influencing Generation Z in fast-moving consumer goods industry

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Resumo:This study explores which chatbot design factors positively influence trust and engagement among Generation Z consumers in the fast-moving consumer goods e-commerce industry. Through qualitative, expert interviews and user-centered analysis, key expectations of Generation Z regarding conversational design, visual appearance, and functional reliability are identified. The findings offer practical guidance for designing chatbots that appeal to this digitally native generation, aiming to improve user experience, strengthen customer trust, and enhance conversion rates in online fast-moving consumer goods retail environments.
Autores principais:Feldmann, Sophia Marie
Assunto:Chatbot User experience Gen Z E-commerce FMCG User interface Conversional design Anthropomorphism Uncanny Valley Effect
Ano:2025
País:Portugal
Tipo de documento:dissertação de mestrado
Tipo de acesso:acesso aberto
Instituição associada:Universidade Nova de Lisboa
Idioma:inglês
Origem:Repositório Institucional da UNL

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